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@article{ART001320899},
author={Kim,So-Eun and Jang， Hee-jung},
title={The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={1},
pages={401-421}

TY - JOUR
AU - Kim,So-Eun
AU - Jang， Hee-jung
TI - The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 401
EP - 421
SN - 1226-0533
AB - This paper is to suggest affecting factors on travel agencies’ CRM and to analyze the effect on re-buying intention, while comprehending affecting factors on travel agency’s customer value and prove the customer value. Authors suggest that it’s important to execute CRM appropriate to customers by catching the quality of relationship and customer’s needs though it’s important to implement the current generalized technical CRM environment at travel agencies. They suggest also that a travel agency should consider economical side, convenient usage and entertainment to create a customer’s positive value because the value of economical efficiency, convenience & entertainment is evaluated as important travel agency’s customer value in the field of service value.
KW - Travel agency consumer relationship management Customer value Quality of relationship Conpensation conversion expenses
DO -
UR -
ER -

Kim,So-Eun and Jang， Hee-jung. (2009). The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors. Journal of Tourism Sciences, 33(1), 401-421.

Kim,So-Eun and Jang， Hee-jung. 2009, "The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors", Journal of Tourism Sciences, vol.33, no.1 pp.401-421.

Kim,So-Eun, Jang， Hee-jung "The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors" Journal of Tourism Sciences 33.1 pp.401-421 (2009) : 401.

Kim,So-Eun, Jang， Hee-jung. The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors. 2009; 33(1), 401-421.

Kim,So-Eun and Jang， Hee-jung. "The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors" Journal of Tourism Sciences 33, no.1 (2009) : 401-421.

Kim,So-Eun; Jang， Hee-jung. The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors. Journal of Tourism Sciences, 33(1), 401-421.

Kim,So-Eun; Jang， Hee-jung. The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors. Journal of Tourism Sciences. 2009; 33(1) 401-421.

Kim,So-Eun, Jang， Hee-jung. The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors. 2009; 33(1), 401-421.

Kim,So-Eun and Jang， Hee-jung. "The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors" Journal of Tourism Sciences 33, no.1 (2009) : 401-421.