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@article{ART001320880},
author={seonhee kim},
title={The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={1},
pages={263-282}

TY - JOUR
AU - seonhee kim
TI - The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 263
EP - 282
SN - 1226-0533
AB - This study is to examine the reciprocal relationship between a tour retailers󰡑perceived service quality, customer satisfaction, and loyalty. Author proposes a multidimensional model of service quality, in which customers' perceptions of service quality of travel agencies consists of three primary dimensions: interaction, core, assistance, all of which are defined by 11 sub-dimensions. I considered 5 hypotheses. Of the five, three were accepted. The summary of results is as follows; first, the interaction and core qualities had a direct effect on the tour retailers󰡑satisfaction and an indirect effect on loyalty; second, the retailers󰡑satisfaction had a positive effect on loyalty; third, the core quality was the most important factor affecting customer satisfaction.
KW - Tour wholesaler Tour retailer Perceived service quality Customer satisfaction Loyalty
DO -
UR -
ER -

seonhee kim. (2009). The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers. Journal of Tourism Sciences, 33(1), 263-282.

seonhee kim. 2009, "The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers", Journal of Tourism Sciences, vol.33, no.1 pp.263-282.

seonhee kim "The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers" Journal of Tourism Sciences 33.1 pp.263-282 (2009) : 263.

seonhee kim. The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers. 2009; 33(1), 263-282.

seonhee kim. "The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers" Journal of Tourism Sciences 33, no.1 (2009) : 263-282.

seonhee kim. The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers. Journal of Tourism Sciences, 33(1), 263-282.

seonhee kim. The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers. Journal of Tourism Sciences. 2009; 33(1) 263-282.

seonhee kim. The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers. 2009; 33(1), 263-282.

seonhee kim. "The Effects of Perceived Service Quality on Tour Retailers' on Customer Satisfaction and loyalty to Tour Wholesalers" Journal of Tourism Sciences 33, no.1 (2009) : 263-282.