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@article{ART001338487},
author={Bae ki Chel and 신학진 and Hwang Yoon Yong and Choi, Soow-A},
title={The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={2},
pages={123-143}

TY - JOUR
AU - Bae ki Chel
AU - 신학진
AU - Hwang Yoon Yong
AU - Choi, Soow-A
TI - The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 123
EP - 143
SN - 1226-0533
AB - This study examines the relationship between participant loyalty and service quality in a festival services context, and attempts to identify the role of willingness to participation behavior and participant satisfaction. In particular, writers focused on the moderating role of perceived behavioral control(PBC) among their relationships. Survey data were drown from a N(regional) herb festival. Authors found the service quality had a positive effect to the willingness to participation behavior, the satisfaction, and the participant loyalty. In addition, the PBC has a moderating effect to the relationship between satisfaction and loyalty. Finally, implications for tourism festival theory and practitioners were discussed with future researches ahead.
KW - Willingness to participation behavior Service quality in a festival Participant loyalty
DO -
UR -
ER -

Bae ki Chel, 신학진, Hwang Yoon Yong and Choi, Soow-A. (2009). The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control. Journal of Tourism Sciences, 33(2), 123-143.

Bae ki Chel, 신학진, Hwang Yoon Yong and Choi, Soow-A. 2009, "The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control", Journal of Tourism Sciences, vol.33, no.2 pp.123-143.

Bae ki Chel, 신학진, Hwang Yoon Yong, Choi, Soow-A "The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control" Journal of Tourism Sciences 33.2 pp.123-143 (2009) : 123.

Bae ki Chel, 신학진, Hwang Yoon Yong, Choi, Soow-A. The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control. 2009; 33(2), 123-143.

Bae ki Chel, 신학진, Hwang Yoon Yong and Choi, Soow-A. "The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control" Journal of Tourism Sciences 33, no.2 (2009) : 123-143.

Bae ki Chel; 신학진; Hwang Yoon Yong; Choi, Soow-A. The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control. Journal of Tourism Sciences, 33(2), 123-143.

Bae ki Chel; 신학진; Hwang Yoon Yong; Choi, Soow-A. The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control. Journal of Tourism Sciences. 2009; 33(2) 123-143.

Bae ki Chel, 신학진, Hwang Yoon Yong, Choi, Soow-A. The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control. 2009; 33(2), 123-143.

Bae ki Chel, 신학진, Hwang Yoon Yong and Choi, Soow-A. "The Role of Willingness to Participation Behavior on the Loyalty toward Festival: Moderating Role of Perceived Behavioral Control" Journal of Tourism Sciences 33, no.2 (2009) : 123-143.