2009, Vol.33, No.2

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Using two major tourism journals this paper is to review the trend of leisure research appeared in tourism journals in Korea. The search in the KISS resulted in the total of seventy-five leisure related research papers, which were, after careful categorization, reduced to nine basic themes. The whole article was divided to fall under three time periods for analysis. The results revealed that the volume of leisure research increased considerably over time and the subject matters have diversified from the predominantly social psychological in nature to include more various topics. The leisure research shows resemblance with that in the field of physical education in terms of the trend, both of which differ little from the North American leisure studies, signifying the influence of the latter on the former.

This paper investigates factors influencing WOM(word of mouth) effects focusing on restaurant reviews on the internet to setup the online marketing strategy for restaurant administrations. Using observed and questionnaire data, authors attempt to find out whether customer's WOM disposition is affecting evaluation of restaurant reviews and which factor of restaurant evaluations is recognized more important as WOM disposition. Based on survey data, WOM disposition was measured with three components. The results identified WOM disposition as a factor to take the effect into the reputation of restaurant reviews on the web and there are differences between components of restaurant evaluation as WOM disposition. Curiously, few have attempted to address this factor despite the rise of online WOM communication studies.

This study aims at applying gambling passion scale(GPS) to internet gamblers in order to test reliability of the GPS and to segment responsible markets. The results of confirmatory factor analysis indicate that the GPS was validated by delineating two subscales of obsessive passion(OP) and harmonious passion(HP) with higher reliability. The GPS was also classified into four groups based on mean values of OP and HP: low OP/low HP, high OP/low HP, high OP/high HP, and low OP/high HP. The last group, called the harmonious passion group was found to perceive attitudes affective state toward internet gambling of sport-toto more positively than any other groups. The findings suggest that the harmonious passion group should be promoted for responsible gambling in the long run.