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@article{ART001338497},
author={Soojin Choi},
title={Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={2},
pages={165-189}

TY - JOUR
AU - Soojin Choi
TI - Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 165
EP - 189
SN - 1226-0533
AB - Despite the sizable and rapidly increasing online population among Chinese travelers, relatively little is known about who are the Chinese tourists who use online information, how they are different from other tourists, and which type of information they look for online. Using the survey results of Chinese tourists visiting Macau, this study examined Chinese tourists who sought for online information to prepare their Macau trip, particularly their preferences for the content types and functional features on DMO websites. By using dissimilarity measures of Yule's Y index for non-hierarchical cluster analysis for categorical data, author further segmented the online tourists to four-typed seekers by their preferences for content types and functional features.
KW - DMO website Chinese tourists Online marketing Content type Content functional features
DO -
UR -
ER -

Soojin Choi. (2009). Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau. Journal of Tourism Sciences, 33(2), 165-189.

Soojin Choi. 2009, "Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau", Journal of Tourism Sciences, vol.33, no.2 pp.165-189.

Soojin Choi "Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau" Journal of Tourism Sciences 33.2 pp.165-189 (2009) : 165.

Soojin Choi. Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau. 2009; 33(2), 165-189.

Soojin Choi. "Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau" Journal of Tourism Sciences 33, no.2 (2009) : 165-189.

Soojin Choi. Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau. Journal of Tourism Sciences, 33(2), 165-189.

Soojin Choi. Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau. Journal of Tourism Sciences. 2009; 33(2) 165-189.

Soojin Choi. Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau. 2009; 33(2), 165-189.

Soojin Choi. "Tourists' Preference for the Content Type and Functional Features on DMO Websites: Focusing on Chinese Tourists Visiting Macau" Journal of Tourism Sciences 33, no.2 (2009) : 165-189.