Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Effects on the Satisfaction of Visitors in the Hoengseong Hanu Festival to Revisit Intention
- Journal of Tourism Sciences
- Abbr : JTS
- 2009, 33(3), pp.205-226
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1송호대학교
Accredited
ABSTRACT
This study aims to grasp the festival evaluation factors, to analyze the effects on the festival evaluation factors to overall satisfaction and to revisit intention, concerning the 2008 Hoengseong Hanu Festival as a local festival. To conduct an empirical research, the surveys has been executed with a questionnaire, 187 questionnaires were collected out of total 200 samples while 13 questionnaire were of eliminated due to missing items and illogical answers. The research was conducted through frequency analysis, exploratory factor analysis using SPSS 10.0 and confirmatory factor analysis, covariance structure analysis using Amos 4.01. As a result of verifying hypothesis, all hypotheses were adopted. The results indicated that festival evaluation factors ware deeply related with overall satisfaction, which was related with revisiting intention.
Statistics
-
273 Viewed
-
2 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
고동우
/ 1999
/ 기획 축제 참가자의 내재적 동기,내재적 보상 및 후속 태도
/ 관광․레저연구
26(1)
: 103~117
[journal]
고숙희
/ 1999
/ 지방자치단체 문화행사의 경제적 효과:단양온달문화축제의 분석
/ 한국행정학보
33(2)
: 199~215
[journal]
고승익
/ 2000
/ 축제 방문동기 세분화에 따른 지각된 성과와 만족분석:’98 제주세계섬문화축제를 사례로
/ 관광학연구
23(2)
: 246~266
[journal]
고승익
/ 2007
/
A Study on the Evaluation of Regional Festivals by Local Residents: Focused on Difference of the Attachment of Regional Community and Effect Recognition on Regional Festivals
/ 관광학연구
/ 한국관광학회
31(4)
: 181~202
[journal]
김근우
/ 2004
/
Empirical Study on the Effects of Motivation Factora on the Satisfaction of Local Festival Participants
/ 관광학연구
/ 한국관광학회
27(4)
: 203~218
[journal]
김병원
/ 2006
/
The Comparison Analysis of Participation Motive in Local Festivals:Focused on Simcheong Festival at Gogseong and Baegryeon Festival at Muan
/ 관광학연구
/ 한국관광학회
30(3)
: 135~160
[journal]
김상현
/ 2002
/
The Determinants of Repurchase Intentions in the Service Industry: Customer Value, Customer Satisfaction, Switching Costs, and Attractiveness of Alternatives
/ 마케팅연구
/ 한국마케팅학회
17(2)
: 25~55
[journal]
김성섭
/ 2004
/
Segmenting Participants in a Local Festival Using the Concept of Involvement
-Focused on Korean Traditional Drink & Cake Festival 2003-
/ 관광·레저연구
/ 한국관광.레저학회
16(2)
: 217~234
[journal]
김성혁
/ 2000
/ 지역축제 관광객의 시장세분화와 선택속성에 관한 실증적 연구:10대 지역축제를 중심으로
/ 관광학연구
24(1)
: 259~280
[other]
문화체육부
/ 1996
/ 한국의 지역축제
[journal]
박동진
/ 2005
/
Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival
/ 관광학연구
/ 한국관광학회
28(4)
: 87~105
[journal]
박미정
/ 2001
/ 지역축제 방문객의 동기와 만족도에 관한 연구:부산국제아트페스티벌"현대미술전"방문객을 중심으로
/ 관광․레저연구
13(1)
: 269~285
[journal]
박철
/ 1998
/ 지역문화축제에 대한 의례분석적 접근과 관광상품화 전략
/ 관광학연구
22(2)
: 43~49
[journal]
서철현
/ 2001
/ 지역축제에 대한 사후이미지가 방문객 만족과 행동의도에 미치는 영향
/ 관광연구
16(2)
: 14~18
[journal]
서휘석
/ 2000
/ 관광자원으로서 지역축제
/ 중앙행정논집
13(2)
: 269~271
[journal]
서휘석
/ 2000
/ 물리적 환경이 지역축제의 만족과 재방문 및 구전의도에 미치는 영향에 관한 연구
/ 한국행정학보
34(1)
: 229~240
[journal]
송재일
/ 2004
/
A Study of the Differences of Program Satisfaction by the educational Aspiration for Children in regional Festival
/ 관광·레저연구
/ 한국관광.레저학회
16(2)
: 71~84
[journal]
안대희
/ 2009
/
Effects of Visitors' Motivation for Attending Festivals on Their Participation Flow and Satisfaction
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
9(2)
: 391~399
[journal]
오순환
/ 1999
/ 지역축제의 실제와 경제적 효과:이천도자기 축제를 중심으로
/ 관광학연구
22(3)
: 202~221
[journal]
오순환
/ 1999
/ 문화관광축제의 연상도 차이
/ 관광학연구
23(1)
: 212~227
[journal]
오정학
/ 2003
/
A Study on the Tourists' Satisfaction Factors on the City Events
/ 관광·레저연구
/ 한국관광.레저학회
12(4)
: 203~216
[journal]
오흥철
/ 2003
/
A Study on Market Segmentation based on Motivations of Anchovy Festival Visitors
/ 관광·레저연구
/ 한국관광.레저학회
12(4)
: 43~60
[journal]
이낙귀
/ 2005
/
Causal Relationship Between Service Quality on Travel Agency and Customer Satisfaction, Repurchase Intention - focused on Land Operator
/ 관광연구저널
/ 한국관광연구학회
19(1)
: 113~126
[journal]
이용기
/ 2003
/
The Impact of Perceived Festival Environmental Cues on Visitor’s Satisfaction and Loyalty: The Case of Suanbo Spa Festival
/ 관광학연구
/ 한국관광학회
27(1)
: 85~104
[journal]
이유재
/ 1995
/ 고객만족의 정의 및 측정에 관한 연구
/ 서울대학교 경영논집
16(2)
[journal]
이장주
/ 1999
/ 지역축제의 이미지 측정척도 개발에 관한 연구:진도 영등축제를 중심으로
/ 관광학연구
22(3)
: 243~261
[journal]
이장주
/ 2003
/
Motivations for Festival Participation of Holiday Makers: A Comparison of Muan White Lotus and Kangjin Celadon Festival
/ 관광학연구
/ 한국관광학회
27(3)
: 133~155
[journal]
이정실
/ 2002
/
The Visitors' Motivation Segmentation and the Difference of the Satisfaction of Local Festival: Case of the Busan Art Festival
/ 관광·레저연구
/ 한국관광.레저학회
14(3)
: 143~156
[journal]
이정실
/ 2002
/
The Visitors' Motivation Segmentation and the Difference of the Satisfaction of Local Festival: Case of the Busan Art Festival
/ 관광·레저연구
/ 한국관광.레저학회
14(3)
: 143~156
[journal]
이준혁
/ 2006
/
Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival
/ 관광학연구
/ 한국관광학회
30(1)
: 71~89
[journal]
이태희
/ 2000
/ 전통축제 방문시장 세분화의 기준으로 관여수준
/ 관광학연구
24(1)
: 323~330
[journal]
전재균
/ 2005
/
A Study on the Evaluation of a Festival Destination based on Foreign Visitors' Motivation - Focused on the Pusan International Film Festival -
/ 관광·레저연구
/ 한국관광.레저학회
17(1)
: 267~283
[journal]
정강환
/ 1996
/ 지역활성화를 위한 이벤트와 지역축제 진흥방안:지역축제이벤트의 관광자원화를 중심으로
/ 지방행정연구
11(3)
: 59~82
[journal]
정강환
/ 2004
/
Festival Visitors' Satisfactions and its Influences on Recognition of Local Cultural Tourism - Focused on Geumsan Insam Festival -
/ 관광·레저연구
/ 한국관광.레저학회
16(2)
: 287~303
[journal]
차동욱
/ 2004
/
A Study on Decisive Factors of Re-visit and Oral Publicity of Visitors on Satisfaction with Local Festivals - A Case of Jeonju International Film Festival -
/ 관광·레저연구
/ 한국관광.레저학회
16(1)
: 55~69
[journal]
홍경완
/ 2005
/
A Study on the Causal Model of Service Quality, Pleasure, Arousal and Visitors’ Satisfaction in Tourism Event
/ 관광학연구
/ 한국관광학회
29(3)
: 125~144
[other]
횡성한우축제추진위원회
/ 2007
/ 횡성한우축제 평가 분석 및 발전방안
[journal]
Anderson,E.W
/ 1994
/ Cross-category Variation in Customer Satisfaction and Retention
/ Marketing Letters
8(1)
: 19~30
[journal]
Anderson, Formell
/ 1994
/ Customer Satisfaction Market Share and Profitability: Finding from Sweden
/ Journal of Marketing
58(july)
: 55~66
[journal]
Anderson
/ 1993
/ The Antecedents and Consequences of Customer Satisfaction for Firms
/ Marketing Science
12(Spring)
: 125~143
[journal]
Bearden
/ 1983
/ Selected Determinants of Consumer Satisfaction and Complaint Reports
/ Journal of Marketing Research
20(Feb)
: 21~28
[journal]
Blodgett, J. G
/ 1992
/ Toward an Integrated Conceptual Model of Consumer Complaining Behavior
/ Journal of Consumer Satisfaction Dissatisfaction and Complaining Behavior
5
: 93~103
[journal]
Chang, Wildt
/ 1994
/ Product, Information and Purchase Intention; An Empirical Study
/ Journal of Academy of Marketing Science
19(november)
: 550~561
[journal]
Chon,K
/ 1989
/ Understanding recreational travelers' motivation, attitude and satisfaction
/ The Tourist Review
44(1)
: 3~7
[journal]
Court, B
/ 1997
/ Customer Portfolio Development: Modeling Destination Adopts, Inactives and Rejecters
/ Journal of Travel Research
36(1)
: 35~43
[journal]
Cronin
/ 1992
/ Measuring Service Quality
/ Journal of Marketing
6
: 55~68
[journal]
Dodd
/ 1991
/ Effect of Price, Brand and Store Information on Subjective Product Evaluations
/ Advances in Consumer Research
12
: 85~90
[journal]
Fakeye
/ 1991
/ Image Difference between Prospective, First Time, and Repeat Visitors to the Lower Rio Grande Valley
/ Journal of Travel Research
(fall)
: 10~16
[journal]
Francken, D. A
/ 1981
/ Satisfaction with leisure time activities
/ Journal of Leisure Research
13(4)
: 337~352
[confproc]
Getz,D
/ 1998
/ The festival and event in promoting tourism
/ Asia Pacific Tourism Association 4th Conference Proceeding
[journal]
Lounsbury, J. W
/ 1992
/ Leisure needs and vocation satisfaction
/ Leisure Science
14
: 105~119
[journal]
Noe, F. P
/ 1997
/ Evaluation of outdoor recreational settings. A problem of measuring user satisfaction
/ Journal of Retailing and Consumer Services
4(4)
: 223~230
[journal]
Mono, Hain
/ 1993
/ Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling and Satisfaction
/ Journal of Consumer Research
20(december)
: 451~466
[journal]
Oliver,Richard L
/ 1980
/ A cognitive model of the antecedents and consequences of satisfaction decisions
/ Journal Marketing Research
17(september)
: 46~49
[journal]
Oliver,Richard L
/ 1981
/ Measurement and education of satisfaction process in retailing setting
/ Journal of Retailing
57(3)
: 25~48
[book]
Oliver,Richard L
/ 1993
/ Conceptual Model of Service Quality and Service Satisfaction, in Advances in Service Marketing and Management
/ JAI Press
: 65~86
[journal]
Oliver
/ 1989
/ Consumer Perceptions of Interpersonal Equity, and Satisfaction in Transactions: A Field Survey Approach
/ Journal of Marketing
53(april)
: 21~35
[journal]
Rusbult,C.E
/ 1983
/ A Longitudinal Test of the Investment Model: The Development and Deterioration of Satisfaction and Commitment in Heterosexual Involvement
/ Journal of Personality and Social Psychology
45(july)
: 101~147
[journal]
Tse, David K
/ 1988
/ Models of consumer satisfaction formation: An extension
/ Journal of Marketing Research
25(may)
: 204~212
[journal]
Westbrook, Robert A
/ 1985
/ A motivation-based shopper typology
/ Journal of Retailing
61(Spring)
: 78~103
[thesis]
Weun,S.G
/ 1997
/ Service Failure and Service Recovery: Impact on New Customer Relationships
/ 석사
/ Tuscaloosa University
[journal]
Whiple, T. W
/ 1998
/ Group Tour Management: Does Good Service Product Satisfaction Customers
/ Journal of Travel Research
27
: 16~21