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@article{ART001355205},
author={Si Sa Park and Roh, Kyoung-Guk and Hong Sung-Hwa},
title={The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={3},
pages={227-246}

TY - JOUR
AU - Si Sa Park
AU - Roh, Kyoung-Guk
AU - Hong Sung-Hwa
TI - The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 227
EP - 246
SN - 1226-0533
AB - This paper is to investigate an effect of the travel service satisfaction on destination images by the individual values. For this, firstly, tourists are segmented according to individual values, and then, it is examined that there are significant differences in travel service satisfaction which they chose and travel service satisfaction on regional images and country images by the individual value groups. In order to conduct this study, Japanese tourists who have visited Jeju ware selected as subjects. From the survey, a total of 671 useful samples were collected and analyzed in SPSS 12.0 for Window. As a result of the research, it appeared that individual value factors are divided into internal and external. Findings are showed that the effect of the travel service satisfaction on destination images by the individual values were significant differences.
KW - Personal values Travel product Local image Country image Satisfaction
DO -
UR -
ER -

Si Sa Park, Roh, Kyoung-Guk and Hong Sung-Hwa. (2009). The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value. Journal of Tourism Sciences, 33(3), 227-246.

Si Sa Park, Roh, Kyoung-Guk and Hong Sung-Hwa. 2009, "The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value", Journal of Tourism Sciences, vol.33, no.3 pp.227-246.

Si Sa Park, Roh, Kyoung-Guk, Hong Sung-Hwa "The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value" Journal of Tourism Sciences 33.3 pp.227-246 (2009) : 227.

Si Sa Park, Roh, Kyoung-Guk, Hong Sung-Hwa. The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value. 2009; 33(3), 227-246.

Si Sa Park, Roh, Kyoung-Guk and Hong Sung-Hwa. "The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value" Journal of Tourism Sciences 33, no.3 (2009) : 227-246.

Si Sa Park; Roh, Kyoung-Guk; Hong Sung-Hwa. The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value. Journal of Tourism Sciences, 33(3), 227-246.

Si Sa Park; Roh, Kyoung-Guk; Hong Sung-Hwa. The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value. Journal of Tourism Sciences. 2009; 33(3) 227-246.

Si Sa Park, Roh, Kyoung-Guk, Hong Sung-Hwa. The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value. 2009; 33(3), 227-246.

Si Sa Park, Roh, Kyoung-Guk and Hong Sung-Hwa. "The Differences of the Effect of Travel Product Satisfaction on Destination Image by Personal Value" Journal of Tourism Sciences 33, no.3 (2009) : 227-246.