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Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(4), pp.297-313
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yoon Yeong Il 1 Ick-Keun Oh 2

1계명대학교 대학원 관광경영학과 박사학위취득
2계명대학교

Accredited

ABSTRACT

This study is to explore the relationship between PR and organizational culture patterns. The relationship between PR and organizational culture patterns was considered as follows. First, employee orientation had significant influences on public affairs management, crisis management, reputation management, and didn’t have a significant influence on promotion and campaign management. Second, customer orientation had significant influences on public affairs management, crisis management, and didn’t have significant influences on reputation management, promotion and campaign management. Third, innovation orientation had significant influences on public affairs management, crisis management, and didn’t have significant influences on reputation management, promotion and campaign management.

Citation status

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