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@article{ART001373939},
author={Yoon Yeong Il and Ick-Keun Oh},
title={Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={4},
pages={297-313}

TY - JOUR
AU - Yoon Yeong Il
AU - Ick-Keun Oh
TI - Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers
JO - Journal of Tourism Sciences
PY - 2009
VL - 33
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 297
EP - 313
SN - 1226-0533
AB - This study is to explore the relationship between PR and organizational culture patterns. The relationship between PR and organizational culture patterns was considered as follows. First, employee orientation had significant influences on public affairs management, crisis management, reputation management, and didn’t have a significant influence on promotion and campaign management. Second, customer orientation had significant influences on public affairs management, crisis management, and didn’t have significant influences on reputation management, promotion and campaign management. Third, innovation orientation had significant influences on public affairs management, crisis management, and didn’t have significant influences on reputation management, promotion and campaign management.
KW - Organization culture patten Public relationship strategy
DO -
UR -
ER -

Yoon Yeong Il and Ick-Keun Oh. (2009). Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers. Journal of Tourism Sciences, 33(4), 297-313.

Yoon Yeong Il and Ick-Keun Oh. 2009, "Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers", Journal of Tourism Sciences, vol.33, no.4 pp.297-313.

Yoon Yeong Il, Ick-Keun Oh "Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers" Journal of Tourism Sciences 33.4 pp.297-313 (2009) : 297.

Yoon Yeong Il, Ick-Keun Oh. Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers. 2009; 33(4), 297-313.

Yoon Yeong Il and Ick-Keun Oh. "Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers" Journal of Tourism Sciences 33, no.4 (2009) : 297-313.

Yoon Yeong Il; Ick-Keun Oh. Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers. Journal of Tourism Sciences, 33(4), 297-313.

Yoon Yeong Il; Ick-Keun Oh. Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers. Journal of Tourism Sciences. 2009; 33(4) 297-313.

Yoon Yeong Il, Ick-Keun Oh. Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers. 2009; 33(4), 297-313.

Yoon Yeong Il and Ick-Keun Oh. "Impacts of Organizational Culture Pattern on Hotel Public Relationship Strategy: Focused on Perception of Hotel Officers" Journal of Tourism Sciences 33, no.4 (2009) : 297-313.