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An Analysis of the Difference on Motivation and Rural destination choice factors and Preference of experiencing program on Rural tourism according to Family Life Cycle

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(4), pp.403-426
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yoo, Kwang-Min 1 Kim Ki-wan 2

1한양대학교 관광학과 박사과정
2한양대학교

Accredited

ABSTRACT

Family characteristic is an important factor deciding the demand for rural tourism. Family life cycle affects motivation and destination choice factors and preference of experiencing programs rural tourism provides. Existence or not of one’s kids and age level have an important effect over rural tourism destination selection. Result of this study indicates that relaxation with family in the rural destination is more important factor than that of communication with other people. Authors found that rural destination was considered as a place in which natural attractiveness and its quality of service scape do important roles in promoting rural tourism. Authors arguer rural tourism needs market segmentation strategy according to family life cycle.

Citation status

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