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A Model of Sustainable Rural Tourism Development for Building Social Capital

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(5), pp.411-431
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Ko, Dong Wan 1

1경기대학교

Accredited

ABSTRACT

Agricultural areas are developing rural tourism in an effort to boost the local economy. Though effective at spurring economic growth, the development of tourism has often altered traditional value such as cooperation and trust. The purpose of this study was to propose a model of sustainable rural tourism development for building the social capital of cooperation and trust among stakeholders. Based on the review of previous literature, this study proposed a 1 axis 3 wheels conceptual model in which all three elements of sustainable rural tourism-social, economic and environmental-are integrated. It also suggests that local government and the governance for rural tourism need to paly a proactive role in tourism planning and regulation. This study concludes by suggesting that successful rural tourism development is possible if a sufficient understanding of the tourism business is combined with the recovery of cultural homogeneity and a sense of community among the rural residents.

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