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Ecotourists' Recognition of Well-being and Quality of Life by Lifestyle Types

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(6), pp.111-130
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Euikeun Kim 1 신관홍 2 song jae ho 3

1탐라대학교
2제주시의회
3제주대학교

Accredited

ABSTRACT

This study examined ecotourists' recognition of well-being and quality of life by lifestyle types. Data were collected from 200 people who visited the World Natural Heritage sites in Jeju, Korea. A cluster analysis, which is based on the 25 LOV(list of value) variables, proposed four different types ecotourists: multiple value pursuers., sociability pursuers, achievement pursuers, ego pursuers. Results showed that the lifestyle patterns of the ecotourists were significantly related to their recognition of well -being and quality of life. In particular, the multiple value pursuers demonstrated the most high score in their pursuing well-being, while achievement pursuers presented the lowest score in their pursuing well-being. In terms of the recognition of quality of life, very similar pattern was found. Furthermore, ecotourists' recognition of well-being was closely related to their level of satisfaction on the quality of life. These suggest life style pattern could be a significant tool for market segmentation.

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