2009, Vol.33, No.6

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study was conducted to understand tourists' shopping behavior from the perspective of novelty, sensation seeking tendency, and hedonic shopping tendency. Data were collected from 299 outbound travellers at Incheon International Airport. Results indicated that high novelty and sensation seeking group had higher preference in shopping than low novelty and sensation seeking group. Also, hedonic shopping tendency had positive influence on shopping behavior. Furthermore, novelty and sensation seeking tendency had positive influence on hedonic shopping tendency. Finally, tourist shopping satisfaction appeared to be positively related to behavioral intentions(re-visit, recommendation).

Recently an interest in royal palace tourism has increased in Korea as a type of special interest tourism(SIT). This study proposed a 6 dimension conceptual model of evaluating the quality of royal palace tourism experience (i.e., interpretation, convenience, responsiveness, contents, objective authenticity, existential authenticity) and examined the impacts of the 6 factors on overall satisfaction and intention of revisit and recommendation. Data were collected from 614 domestic and foreign travellers at the five royal palaces in Seoul. Results showed that 'interpretation' was the most important factor in explaining 'general satisfaction' and 'intention of recommend', while 'existential authenticity' was the most important factor that impact on 'intention of revisit'. These suggest that interpretation and existential authenticity could be considered as the important factors in royal palace tourism quality and satisfaction.

Oriental medical tourism is emerging as an alternative tourism market in Korea. The primary purpose of this study was to forecast the demand for oriental medical tourism in Korea using both quantitative and qualitative methods. To this end, total population of Korea in 2010 was predicted using a cohort component method (www.nso.go.kr). Then, willingness to participate in oriental medical tourism was calculated from the survey on five metropolitan residents in Korea. The secondary purpose of this study was to estimate the economic impact of oriental medical tourism on the Korean economy using an input-output(I-O) model. Results indicate that demand for oriental medical tourism was predicted to be 4.4 million for 6 metropolitan cities and 10 million across the country. Also, the results of the I-O analysis show that oriental medical tourism generated 5,238 billion Won of output impact, 933 billion Won of income impact, 2,651 billion Won of value-added impact, and 69,709 jobs.