Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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The Factors of Tourists' Shopping Behavior- Focusing on Novelty, Sensation Seeking Tendency and Hedonic Shopping Tendency -
- Journal of Tourism Sciences
- Abbr : JTS
- 2009, 33(6), pp.15-35
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Tae-Hee Lee 1, 배은성 1
1경희대학교
Accredited
ABSTRACT
This study was conducted to understand tourists' shopping behavior from the perspective of novelty, sensation seeking tendency, and hedonic shopping tendency. Data were collected from 299 outbound travellers at Incheon International Airport. Results indicated that high novelty and sensation seeking group had higher preference in shopping than low novelty and sensation seeking group. Also, hedonic shopping tendency had positive influence on shopping behavior. Furthermore, novelty and sensation seeking tendency had positive influence on hedonic shopping tendency. Finally, tourist shopping satisfaction appeared to be positively related to behavioral intentions(re-visit, recommendation).
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