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The Impacts of Festival Participants' Satisfaction Level of Hands-on Activities on their Intent of Revisit and Recommendation

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2009, 33(6), pp.215-236
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

이범재 1 정경일 1

1세종대학교

Accredited

ABSTRACT

This study was to find out the impact of a local festival participants' satisfaction level of hands-on activities programs on their intent to revisit and recommendation. In order to explore the impact, 395 samples were selected from participants of two winter-experiencing festivals: Hwacheon Mountain Trout Festival and Mt. Taebaek Snow Festival. Factor analysis came up with the five hand-on activity program factors such as entertainment program, visual sentiment program, local indigenous product program, physical activity program, and ceremony program. Among those programs, entertainment program, local indigenous product program, and physical activity program impacted significantly on revisit intent. Also, hands-on activity programs such as visual sentiment program, local indigenous product program, and physical activity program significantly influenced the recommendation intent.

Citation status

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