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@article{ART001442976},
author={syryu and 이상봉 and 유석환},
title={The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={2},
pages={239-258}

TY - JOUR
AU - syryu
AU - 이상봉
AU - 유석환
TI - The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 239
EP - 258
SN - 1226-0533
AB - This study explored the effect of theme park servicescape on the customers' relationship quality and loyalty in the context of a amusement park. Data were collected from 219 visitors at the Lotte World, the most popular amusement park in Seoul, on August 2008. Results showed that out of four service scape dimensions, aesthetics, layout accessibility and convenience of the amusement park positively influenced on the customers' trust to the company. Results also indicated that both aesthetics and layout accessibility of the amusement park impacted on the customers' commitment to the park while event-attractiveness and convenience of the park had no significant influence on the commitment. Finally, event-attractiveness, convenience of the park and customers' trust and commitment to the park directly influenced on the customers' loyalty. Based on these findings, the implications limitations of the study, and the future research directions were also discussed.
KW - Servicescape;Relationship quality;Theme park;Loyalty
DO -
UR -
ER -

syryu, 이상봉 and 유석환. (2010). The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty. Journal of Tourism Sciences, 34(2), 239-258.

syryu, 이상봉 and 유석환. 2010, "The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty", Journal of Tourism Sciences, vol.34, no.2 pp.239-258.

syryu, 이상봉, 유석환 "The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty" Journal of Tourism Sciences 34.2 pp.239-258 (2010) : 239.

syryu, 이상봉, 유석환. The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty. 2010; 34(2), 239-258.

syryu, 이상봉 and 유석환. "The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty" Journal of Tourism Sciences 34, no.2 (2010) : 239-258.

syryu; 이상봉; 유석환. The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty. Journal of Tourism Sciences, 34(2), 239-258.

syryu; 이상봉; 유석환. The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty. Journal of Tourism Sciences. 2010; 34(2) 239-258.

syryu, 이상봉, 유석환. The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty. 2010; 34(2), 239-258.

syryu, 이상봉 and 유석환. "The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty" Journal of Tourism Sciences 34, no.2 (2010) : 239-258.