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@article{ART001442973},
author={정철 and 전형진 and 현성협 and Si Sa Park},
title={A Content Analysis of Outbound Travel Service Dissatisfaction},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={2},
pages={217-238}

TY - JOUR
AU - 정철
AU - 전형진
AU - 현성협
AU - Si Sa Park
TI - A Content Analysis of Outbound Travel Service Dissatisfaction
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 217
EP - 238
SN - 1226-0533
AB - This study examined the types of dissatisfaction that Korean outbound tourists experience. Content analysis method was used to analysis 629 complaints that were informed from 2003 to 2007 by the Korean outbound tourists to the KTO's Tourist Complaint Center. Results showed that Korean outbound tourists were most likely dissatisfied with pre-tour briefing and contract process over the five years. In addition, about 78% of the complaints were reported by the tourists who bought their travel products from small or middle sized travel agencies. Furthermore, the tourists who visited Southeast Asia were more likely to inform the unsatisfactory statements to the center than those of other continents. Findings of this study suggest that the government should reconsider the criteria for registration of a travel agency. Additionally, travel agencies should pay more attention to clearly explain the travel conditions to their customers before making a contract.
KW - Outbound tourist;Travel service;Dissatisfaction;Complaint behavior;Content analysis
DO -
UR -
ER -

정철, 전형진, 현성협 and Si Sa Park. (2010). A Content Analysis of Outbound Travel Service Dissatisfaction. Journal of Tourism Sciences, 34(2), 217-238.

정철, 전형진, 현성협 and Si Sa Park. 2010, "A Content Analysis of Outbound Travel Service Dissatisfaction", Journal of Tourism Sciences, vol.34, no.2 pp.217-238.

정철, 전형진, 현성협, Si Sa Park "A Content Analysis of Outbound Travel Service Dissatisfaction" Journal of Tourism Sciences 34.2 pp.217-238 (2010) : 217.

정철, 전형진, 현성협, Si Sa Park. A Content Analysis of Outbound Travel Service Dissatisfaction. 2010; 34(2), 217-238.

정철, 전형진, 현성협 and Si Sa Park. "A Content Analysis of Outbound Travel Service Dissatisfaction" Journal of Tourism Sciences 34, no.2 (2010) : 217-238.

정철; 전형진; 현성협; Si Sa Park. A Content Analysis of Outbound Travel Service Dissatisfaction. Journal of Tourism Sciences, 34(2), 217-238.

정철; 전형진; 현성협; Si Sa Park. A Content Analysis of Outbound Travel Service Dissatisfaction. Journal of Tourism Sciences. 2010; 34(2) 217-238.

정철, 전형진, 현성협, Si Sa Park. A Content Analysis of Outbound Travel Service Dissatisfaction. 2010; 34(2), 217-238.

정철, 전형진, 현성협 and Si Sa Park. "A Content Analysis of Outbound Travel Service Dissatisfaction" Journal of Tourism Sciences 34, no.2 (2010) : 217-238.