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@article{ART001442984},
author={김용일 and Lee, Hyung-ryong and 오강석},
title={The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={2},
pages={331-348}

TY - JOUR
AU - 김용일
AU - Lee, Hyung-ryong
AU - 오강석
TI - The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 331
EP - 348
SN - 1226-0533
AB - This study compared differences of perceived waiting time, negative affect, acceptability, service satisfaction, intention to leave, and switching intention among the four different kinds of experimental groups which were located in four different hypothetical conditions of a theme park waiting line. A questionnaire was distributed to 160 people, 40 people for each experimental group, and 145 questionnaires were finally used for data analysis. Results showed that there were statistically significant differences among the four kinds of waiting situation in term terms of all the variables such as perceived waiting time, negative affect, acceptability, service satisfaction, intention to leave, and switching intention. Based on the results, several points were made from the point of effective marketing project on a waiting line traffic in a theme park.
KW - Theme park;Waiting time;Negative affect;Acceptability;Service satisfaction;Intention to leave;Switching intention
DO -
UR -
ER -

김용일, Lee, Hyung-ryong and 오강석. (2010). The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities. Journal of Tourism Sciences, 34(2), 331-348.

김용일, Lee, Hyung-ryong and 오강석. 2010, "The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities", Journal of Tourism Sciences, vol.34, no.2 pp.331-348.

김용일, Lee, Hyung-ryong, 오강석 "The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities" Journal of Tourism Sciences 34.2 pp.331-348 (2010) : 331.

김용일, Lee, Hyung-ryong, 오강석. The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities. 2010; 34(2), 331-348.

김용일, Lee, Hyung-ryong and 오강석. "The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities" Journal of Tourism Sciences 34, no.2 (2010) : 331-348.

김용일; Lee, Hyung-ryong; 오강석. The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities. Journal of Tourism Sciences, 34(2), 331-348.

김용일; Lee, Hyung-ryong; 오강석. The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities. Journal of Tourism Sciences. 2010; 34(2) 331-348.

김용일, Lee, Hyung-ryong, 오강석. The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities. 2010; 34(2), 331-348.

김용일, Lee, Hyung-ryong and 오강석. "The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities" Journal of Tourism Sciences 34, no.2 (2010) : 331-348.