The Relationship between Destination Attractiveness, VisitorSatisfaction and Behavioral Intention:A focus on Slow City, Cheongsan Island (슬로시티 매력과 방문객 만족, 행동의도와의 관계 - 청산도를 중심으로 -)

한지숙

The Relationship between Destination Attractiveness, VisitorSatisfaction and Behavioral Intention:A focus on Slow City, Cheongsan Island

Journal of Tourism Sciences
Abbr : JTS
2010, 34(4), pp.167-182
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

한지숙 ¹

¹호주 퀸스랜드 대학교

Accredited

ABSTRACT

This study investigated the relationship between visitors' perception of destination attractiveness, overall satisfaction and future behavioral intention at a slow city in Korea. Data were collected from 197 visitors to Cheongsan island, a slow city in Korea, in 2009. Attractiveness of the destination was measured in terms of nature, culture, tourism capacity, and affect, while future behavioral intention was measured in terms of intention to revisit and recommendation to others. Results showed that the level of affect, nature and tourism capacity of the Slow City's were positively associated with both visitor satisfaction and future behavioral intention. However, cultural attractiveness only influenced on the intention to revisit. Based on the findings of this study, several theoretical and practical implications were suggested for the Slow City destination management.

KEYWORDS

Destination attractiveness, Visitor satisfaction, Behavioral intention, Slow City, Cheongsan Island

Citation status

* References for papers published after 2023 are currently being built.

[journal] 고계성 / 2004 / The Impact of the Management of Attractions on Visitor's Satisfaction / 관광·레저연구 / 한국관광.레저학회 16(3) : 249~265

[journal] 고동우 / 1998 / 선행 관광행동 연구의 비판적 고찰: Annals of tourism research의 연구논문을 중심으로 / 관광학연구 22(1) : 207~229

[report] 김흥렬 / 2006 / 관광지 매력 IPA에 따른 관광객의 만족도 및 행동의도에 관한 연구: 춘천 위도관광지를 대상으로 /

[journal] 김흥렬 / 2006 / Attractiveness Evaluation of the Tourism Destination by IPA Based on the Value Group of Tourists: A case of Jeju Island / 관광·레저연구 / 한국관광.레저학회 18(3) : 273~290

[journal] 박경문 / 2008 / A Study on the Development of Slow-City in Korea / 국토지리학회지 / 국토지리학회 42(2) : 237~253

[book] 박석희 / 2001 / 신관광자원론 / 일신사

[thesis] 박수완 / 1997 / 관광지매력과 여행상황이 관광지선택에 미치는 영향에 관한 연구 / 박사 / 상지대학교

[confproc] 손대현 / 2008 / 한국에 슬로시티 콘셉도입을 위한 탐색 / 제63차 제주학술심포지엄 : 191~205

[thesis] 이애주 / 1989 / 관광지 선택행동에 관한 연구 / 박사 / 세종대학교대학원

[journal] 윤세환 / 2009 / The Impact of Tourist Attractiveness of Traditional Markets on their Evaluation / 관광연구 / 대한관광경영학회 24(1) : 57~73

[journal] 조장현 / 2004 / The Evaluation of Expectation Level/Actual Satisfaction Level of European Attraction Attribute and its Relationship to Re-visitation/Recommendation / 관광연구 / 대한관광경영학회 19(2) : 19~34

[journal] 조태영 / 2009 / The Effect of Cultural Authenticity on Tourism Satisfaction, and Behavioral Intention: Focusing Hawhoi Village in Andong / 관광연구 / 대한관광경영학회 23(4) : 59~80

[journal] Baker, D. / 2000 / Quality, satisfaction and behavioral intentions / Annals of Tourism Research 27(3) : 785~804

[journal] Buhalis, D. / 2000 / Marketing the competitive destination of the nature / Tourism Management 21(1) : 97~116

[journal] Cracolici, M. F. / 2008 / The attractiveness and competitiveness of tourist destinations: A study of Southern Italian regions / Tourism Management 30 : 336~344

[journal] Geva, A. / 1991 / Duality in consumer post-purchase attitude / Journal of Economic Psychology 12 : 141~164

[journal] Harrison, P. / 2004 / Consumer satisfaction and post-purchase intentions: An exploratory study of museum visitors / International Journal of Arts Management 6(2) : 23~32

[journal] Hu, Y. / 1993 / Measuring destination attractiveness : A contextual approach / Journal of Travel Research 32(2) : 25~34

[journal] Kim, H. / 1998 / Perceived attractiveness of Korean destinations / Annals of Tourism Research 25(2) : 340~361

[journal] Kim, S. / 2009 / Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions: The case of Japanese outbound travelers / Journal of Vacation Marketing 15 : 349~365

[journal] Lee, J. / 2004 / Service quality, satisfaction, and behavioral intention among forest visitors / Journal of Travel & Tourism Marketing 17(1) : 73~82

[journal] Leiper, N. / 1990 / Tourist attraction systems / Annals of Tourism Research 17 : 367~384

[report] Leiper, N. / 1995 / Tourism management / RMIT

[journal] Lew, A. A. / 1987 / A Framework of tourist attraction research / Annals of Tourism Research 14 : 553~575

[book] MacCannell, D. / 1999 / The tourist: A new theory of the leisure class, 1st edition / University of California Press

[journal] Mazurskey, D. / 1989 / Past experience and future tourism decisions / Annals of Tourism Research 16 : 333~344

[journal] Pike, S. / 2004 / Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions / Journal of Travel Research 42 : 333~342

[journal] Ritchie, J. R. B. / 2000 / The competitive destination: A sustainability perspective / Tourism Management 21(1) : 1~7

[journal] Russel, J. A. / 1981 / Affective quality attributed to environments : A factor analytic study / Environment and Behavior 13(3) : 259~288

[journal] Tian-Cole, S. / 2002 / An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge / Journal of Leisure Research 34(1) : 1~24

[journal] Um, S. / 1992 / The roles of perceived inhibitors and facilitators in pleasure travel destination decisions / Journal of Travel Research 30(3) : 18~25

[journal] Var, T. / 1977 / Determination of Touristic Attractiveness of the Touristic Areas in British Columbia / Journal of Travel Research 15(3) : 23~29

[journal] Žabkar, V. / 2010 / Modelling perceived quality, visitor satisfaction and behavioral intentions at the destination level / Tourism Management 31 : 537~546

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7