@article{ART001459675},
author={Park, Duk-Byeong and 문선희 and Yoon Yooshik},
title={Segmentation of Jeju Rural Tourism Visitors by Motivations},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={4},
pages={203-227}
TY - JOUR
AU - Park, Duk-Byeong
AU - 문선희
AU - Yoon Yooshik
TI - Segmentation of Jeju Rural Tourism Visitors by Motivations
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 203
EP - 227
SN - 1226-0533
AB - This study aimed to segment rural tourism visitors of Jeju Island by their motivations. Data were collected from 308 rural tourism visitors at five rural tourism communities in 2009. Results from a cluster analysis identified three different segmentations of Jeju rural tourism visitors: the multiple benefits seekers (50.4%), nature and relaxation seekers (26.9%), and family togetherness seeker(22.3%). Socio- economic characteristics and preference to on-hand activities of each segmentation were also analyzed. Results of the analyses showed that Jeju tourism visitors seek exotic nature experience and prefer walking tour of Olle regardless of the segmentations. Based on finding of this study, several practical implications for a better Jeju rural tourism were suggested.
KW - Rural tourism;Market segmentation;Tourism motivation;Jeju
DO -
UR -
ER -
Park, Duk-Byeong, 문선희 and Yoon Yooshik. (2010). Segmentation of Jeju Rural Tourism Visitors by Motivations. Journal of Tourism Sciences, 34(4), 203-227.
Park, Duk-Byeong, 문선희 and Yoon Yooshik. 2010, "Segmentation of Jeju Rural Tourism Visitors by Motivations", Journal of Tourism Sciences, vol.34, no.4 pp.203-227.
Park, Duk-Byeong, 문선희, Yoon Yooshik "Segmentation of Jeju Rural Tourism Visitors by Motivations" Journal of Tourism Sciences 34.4 pp.203-227 (2010) : 203.
Park, Duk-Byeong, 문선희, Yoon Yooshik. Segmentation of Jeju Rural Tourism Visitors by Motivations. 2010; 34(4), 203-227.
Park, Duk-Byeong, 문선희 and Yoon Yooshik. "Segmentation of Jeju Rural Tourism Visitors by Motivations" Journal of Tourism Sciences 34, no.4 (2010) : 203-227.
Park, Duk-Byeong; 문선희; Yoon Yooshik. Segmentation of Jeju Rural Tourism Visitors by Motivations. Journal of Tourism Sciences, 34(4), 203-227.
Park, Duk-Byeong; 문선희; Yoon Yooshik. Segmentation of Jeju Rural Tourism Visitors by Motivations. Journal of Tourism Sciences. 2010; 34(4) 203-227.
Park, Duk-Byeong, 문선희, Yoon Yooshik. Segmentation of Jeju Rural Tourism Visitors by Motivations. 2010; 34(4), 203-227.
Park, Duk-Byeong, 문선희 and Yoon Yooshik. "Segmentation of Jeju Rural Tourism Visitors by Motivations" Journal of Tourism Sciences 34, no.4 (2010) : 203-227.