An Evaluation of the Competitiveness of Saemangeum Ecotourism Development: From the Pan-Yellow Sea Era Perspective (환황해권 시대에 대응한 새만금 생태관광개발의 경쟁력요인 평가)

김현룡; WooHee Byun (변우희); Sung Yeon (성연)

An Evaluation of the Competitiveness of Saemangeum Ecotourism Development: From the Pan-Yellow Sea Era Perspective

Journal of Tourism Sciences
Abbr : JTS
2010, 34(5), pp.199-219
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

김현룡 ¹, WooHee Byun ¹, Sung Yeon ¹

¹경주대학교

Accredited

ABSTRACT

From the Pan-Yellow Sea Era perspective, this study evaluated the competitiveness of Saemangeum ecotourism development. Data were collected from 318 local resident of Gunsan city where 71% of Saemangeum is located in. Results of cannonical correlation analysis showed that lactationality and capacity of tourism development and appropriateness of tourism facility turned out to be the significant elements of strengthening the competitiveness of Saemangeum ecotourism development, while environmental degradation and long term investment cost were the factors of weakening the competitiveness. These imply that a balance point of view is needed for a sustainable Saemanguem ecotourism development. Based on these finding, several practical implications were also discussed.

KEYWORDS

Pan-Yellow sea zone, Saemangeum ecotourism development, Competitiveness factor evaluation, Canonical correlation analysis

Citation status

* References for papers published after 2023 are currently being built.

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