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The Role of the Civil Society and the Local Gaze of Tourism in the Creative City of Jeonju: A Grounded Theory Approach

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2010, 34(6), pp.85-104
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

허문경 1

1한양대학교

Accredited

ABSTRACT

This study explored the role and experiences of civil society of Jeonju city in its effort to make the city as a city of creativity. Using in-dept interviews, data were collected from 11 people of Jeonju city, which included NGO staff, city officials, professors. Results showed that after the 2002 Japan-Korea world cup, the host community of Jeonju city recognized the tourist gaze of Korean people on the city, which was shaped by mass media during the event and viewed the city as a city of tradition. Then, Jeonju city have made an effort to develop the city a s a city of Korean traditional culture. Results from the in depth interviews and review of related literature also showed that the civil society took the lead in the creative change of the city with introducing various cultural-activities and promoting them. However, the civil society did not recognize the positive effect of the tourism in the development of the traditional culture, suggesting that the civil society still has stereotypes about the tourism industry.

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