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@article{ART001484343},
author={KANG HYE-SOOK and Hagchin Han},
title={Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={6},
pages={333-350}

TY - JOUR
AU - KANG HYE-SOOK
AU - Hagchin Han
TI - Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 333
EP - 350
SN - 1226-0533
AB - Using an importance-performance analysis(IPA), this study examined low cost carrier(LCC) passengers' evaluation on the attribute of the airline service. Data were collected from 200 Korean LCC passengers on August 2009. Results of a T-Test indicated that their was significant difference between the passengers' evaluation on the importance and performance in the variables like staff promptness, usage convenience of homepage, staff kindness and so forth. The IPA grids illustrated that the low fare, staff promptness, staff kindness, usage convenience of homepage fell into the keep up the good work quadrant, while customer service for delay, in-flight seat comfortable fell into the low priority quadrant. The study also suggested that a IPA analysis could be practically applied in identifying areas to which marketing resources should be allocated.
KW - Importance-performance analysis;Low-cost carriers;Full service carriers
DO -
UR -
ER -

KANG HYE-SOOK and Hagchin Han. (2010). Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis. Journal of Tourism Sciences, 34(6), 333-350.

KANG HYE-SOOK and Hagchin Han. 2010, "Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis", Journal of Tourism Sciences, vol.34, no.6 pp.333-350.

KANG HYE-SOOK, Hagchin Han "Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis" Journal of Tourism Sciences 34.6 pp.333-350 (2010) : 333.

KANG HYE-SOOK, Hagchin Han. Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis. 2010; 34(6), 333-350.

KANG HYE-SOOK and Hagchin Han. "Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis" Journal of Tourism Sciences 34, no.6 (2010) : 333-350.

KANG HYE-SOOK; Hagchin Han. Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis. Journal of Tourism Sciences, 34(6), 333-350.

KANG HYE-SOOK; Hagchin Han. Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis. Journal of Tourism Sciences. 2010; 34(6) 333-350.

KANG HYE-SOOK, Hagchin Han. Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis. 2010; 34(6), 333-350.

KANG HYE-SOOK and Hagchin Han. "Low Cost Carrier Passengers' Evaluation on the Attribute of Airline Service Using Importance-Performance Analysis" Journal of Tourism Sciences 34, no.6 (2010) : 333-350.