@article{ART001491230},
author={Changho Oh and Dae-Hwan Park and 김혜윤 and 육풍림},
title={The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2010},
volume={34},
number={7},
pages={363-382}
TY - JOUR
AU - Changho Oh
AU - Dae-Hwan Park
AU - 김혜윤
AU - 육풍림
TI - The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees
JO - Journal of Tourism Sciences
PY - 2010
VL - 34
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 363
EP - 382
SN - 1226-0533
AB - Consumers express their status by purchasing self-identified goods or services. In this context, this study examined the structural relationship between hotel brand personality, employee's self unity with the personality, job satisfaction and customer orientation. Data was collected from 182 service employees at five-star hotel restaurants in Seoul on August 2008. Results indicated that three dimensions(i.e., strength, fancifulness, sincereness) of hotel brand personality made significant impact on the employees' personal self unity with the brand personality, while two dimension of hotel brand personality(i.e, sincereness and be interesting) made significant impacts on the employees' social self unity with the brand personality. Results also showed that both the employees' level of personal and social unity with hotel personality were significantly associated with their level of job satisfaction and customer orientation.
KW - Hotel brand personality;Employee's self-identification;Job satisfaction;Customer-orientation
DO -
UR -
ER -
Changho Oh, Dae-Hwan Park, 김혜윤 and 육풍림. (2010). The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees. Journal of Tourism Sciences, 34(7), 363-382.
Changho Oh, Dae-Hwan Park, 김혜윤 and 육풍림. 2010, "The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees", Journal of Tourism Sciences, vol.34, no.7 pp.363-382.
Changho Oh, Dae-Hwan Park, 김혜윤, 육풍림 "The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees" Journal of Tourism Sciences 34.7 pp.363-382 (2010) : 363.
Changho Oh, Dae-Hwan Park, 김혜윤, 육풍림. The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees. 2010; 34(7), 363-382.
Changho Oh, Dae-Hwan Park, 김혜윤 and 육풍림. "The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees" Journal of Tourism Sciences 34, no.7 (2010) : 363-382.
Changho Oh; Dae-Hwan Park; 김혜윤; 육풍림. The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees. Journal of Tourism Sciences, 34(7), 363-382.
Changho Oh; Dae-Hwan Park; 김혜윤; 육풍림. The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees. Journal of Tourism Sciences. 2010; 34(7) 363-382.
Changho Oh, Dae-Hwan Park, 김혜윤, 육풍림. The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees. 2010; 34(7), 363-382.
Changho Oh, Dae-Hwan Park, 김혜윤 and 육풍림. "The Impact of Employees' Self Unity with Hotel Brand Personality on Job Satisfaction and Customer Orientation:A Sample of Five Star Hotel Restaurant Employees" Journal of Tourism Sciences 34, no.7 (2010) : 363-382.
