Examining Cultural Tourists&#039; Film Festival Participation Motivation, and its Impact on Satisfaction and Behavioral Intentions: A Case Study of 2009 Pusan International Film Festival Participants (문화관광객의 영화제 참가동기에 영향을 주는 영화제마케팅 요인 및 방문만족도에 대한 영향력 분석 - 부산 국제영화제를 중심으로 -)

허진; Sung-Pil Hahm (함성필); 현성협

Examining Cultural Tourists' Film Festival Participation Motivation, and its Impact on Satisfaction and Behavioral Intentions: A Case Study of 2009 Pusan International Film Festival Participants

Journal of Tourism Sciences
Abbr : JTS
2010, 34(7), pp.383-399
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

허진 ¹, Sung-Pil Hahm ², 현성협 ³

¹한국방송통신대학교
²경성대학교
³부산대학교

Accredited

ABSTRACT

This study was to examine the causal relationships between evaluation of marketing strategies, tourist motivation, tourists satisfaction, and behavioral intentions among Pusan International Film Festival participants. Based on literature review, four dimensions of film marketing strategies (i.e., event promotion, media promotion, movie-related marketing, and development of attractiveness a movie induced tourism destination) were derived. Data were collected from 534 participants tourists who visited Pusan Film Festival in 2009. Results of a structural equation modeling analysis indicated that three marketing strategies(i.e., event promotion, media promotion, and movie related marketing) made significant influences on the tourists' motivation and overall satisfaction, and, in turn, behavioral intentions. Managerial implications were also discussed.

KEYWORDS

Cultural tourism, Travel motivation, Film festival marketing, Pusan International Film Festival

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* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Examining Cultural Tourists' Film Festival Participation Motivation, and its Impact on Satisfaction and Behavioral Intentions: A Case Study of 2009 Pusan International Film Festival Participants

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Examining Cultural Tourists' Film Festival Participation Motivation, and its Impact on Satisfaction and Behavioral Intentions: A Case Study of 2009 Pusan International Film Festival Participants

ABSTRACT

KEYWORDS

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