Korea Tourism Destination Image Represented on Websites: A Content Analysis of Chinese Websites (인터넷 관광정보에 표현된 관광지 이미지에 대한 연구 - 한국 관광 관련 중국어 웹사이트 관광정보의 내용분석 -)

손천용; Soojin Choi (최수진); Cho, Mi-hea (조미혜)

Korea Tourism Destination Image Represented on Websites: A Content Analysis of Chinese Websites

Journal of Tourism Sciences
Abbr : JTS
2010, 34(9), pp.117-141
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

손천용 ¹, Soojin Choi ², Cho, Mi-hea ¹

¹세종대학교
²용인대학교

Accredited

ABSTRACT

This study examined the image of Korea tourism represented on Chinese internet websites. A content analysis on the four different type of Chinese internet websites on Korean tourism, including 90 online blogs, 3 portal websites, 8 travel media, 38 travel agencies, and the Korea Tourism Organization, was performed. Microsoft Excel and correspondence analyses were used to analyze the text and visual information content. Results showed that the image and resources of Korean tourism presented online were significantly different throughout the four distinctive types of online information sources. It could be explained in part by the differences of communication objectives among the four different types of websites. Results from study affirm the importance of understanding the variation of destination image and tourism resource representations on websites and the challenge of managing and delivering the desired image of a destination to potential tourists.

KEYWORDS

Chinese tourism web sites, Korea travel, Tourism destination image

Citation status

* References for papers published after 2023 are currently being built.

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