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Identifying Image Formation Process of Korean Convention Centers: A Grounded Theory

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(2), pp.95-117
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

이은성 1 Kim Chulwon 2

1코엑스 창원컨벤션센터
2경희대학교

Accredited

ABSTRACT

Appling the ground theory method, this study analyzed the image formation process of Korean convention centers. Data were collected from in depth interview with 22 convention professionals including CVB board members, professors, government officials from November to December 2009. In the process of axial coding, ‘recognition of differentiation of image among convention centers’ was identified as the causal condition that leaded to the occurrence, or development of ‘qualitative experience on convention centers’. The contexts, or sets of conditions influencing the action/strategy, was ‘reflecting environmental factors’. Intervening conditions and mediating variables of action/interaction strategies were ‘recognizing the experience on convention centers’ and ‘experiencing the forming a connection’. The outcome was ‘constructing an image.’ Finally, the awareness obtained from the previous stages was utilized to build ‘rapport’ between clients and convention center staffs. Limitations and future research directions were discussed.

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