The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality (컨벤션개최지 이미지가 추천의도에 미치는 영향 - 컨벤션개최지 개성의 조절효과를 중심으로 -)

Lee， Hey-ryon (이혜련); 윤유식

The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality

Journal of Tourism Sciences
Abbr : JTS
2011, 35(3), pp.225-241
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee， Hey-ryon ¹, 윤유식 ¹

¹경희대학교

Accredited

ABSTRACT

This study was to identify the underlying dimensions of convention destination personality and to examine the moderating effect of destination personality on the relationship between destination image and convention attendees' intention to recommend. Data were collected from 283 foreign attendees who participated international conventions held in Seoul. Result of a confirmatory factor analysis indicated that perception of convention destination personality was 3-dimensional: sincerity, excitement, and competence. Results also showed that the excitement dimension of destination personality tended to moderate the impact of affective image on attendees' intention to recommend, while the competence dimension was likely to have a significant impact on the relationship between cognitive image and intention to recommend. Marketing implications and future research directions were also discussed.

KEYWORDS

Convention destination, Personality, Image, Attendees' intention to recommend

Citation status

* References for papers published after 2023 are currently being built.

[book] 김계수 / 2007 / 구조방정식모형 분석 / 한나래출판사

[journal] 김철원 / 2007 / Effect of brand personality of convention destination on preference and intention of revisit / 관광연구저널 / 한국관광연구학회 21(4) : 195~209

[journal] 김철원 / 2005 / The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction / 관광학연구 / 한국관광학회 28(4) : 273~294

[journal] 이태숙 / 2008 / Developing a Measurement Scale of Brand Personality for Convention Destination / 관광학연구 / 한국관광학회 32(2) : 171~192

[journal] 이태숙 / 2009 / Developing a Brand Personality Scale for Tourism Destination / 관광학연구 / 한국관광학회 33(3) : 309~327

[journal] Aaker, J. L / 1997 / Dimensions of brand personality / Journal of Marketing Research 34 : 347~356

[journal] Aaker, J. L / 2001 / Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs / Journal of Personality and Social Psychology 81(3) : 492~508

[journal] Baloglu, S. / 1999 / A model of destination image formation / Annals of Tourism Research 26(4) : 868~897

[journal] Bigne, J. E / 2001 / Tourism Image, evaluation variables and after purchase behaviour: Inter-relationship / Tourism Management 22 : 607~616

[journal] Blain, C / 2005 / Destination branding: Insights and practices from destination management organizations / Journal of Travel Research 43 : 328~338

[journal] Buhalis, D / 2000 / Marketing the competitive destination of the future / Tourism Management 21(1) : 97~116

[journal] Chacko, H. E / 2000 / Determining the importance of US convention destination attributes / Journal of Vacation Marketing 6(3) : 211~220

[journal] Crompton, J. L / 1979 / An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image / Journal of Travel Research 17(94) : 18~23

[journal] Davies, G / 2001 / The personification metaphor as a measurement approach for corporate reputation / Corporate Reputation Review 4(2) : 113~127

[journal] Ekinci, Y / 2006 / Destination personality: An application of brand personality to tourism destinations / Journal of Travel Research 45 : 127~139

[journal] Echtner, C. M / 1993 / The measurement of destination image: an empirical assessment / Journal of Travel Research 31 : 3~13

[journal] Founier, S / 1998 / Consumers and thieir brands: Developing relationship theory in consumer research / Journal of Consumer Research 24 : 343~373

[journal] Getz, D / 1998 / Roles, issues, and strategies for convention and visitors' bureaus in destination planning and product development: a survey of Canadian bureaux / Tourism Management 19(4) : 331~340

[journal] Go, F / 1997 / Applying importance-performance analysis to Beijing as an international meeting destination / Journal of Travel Research (Spring) : 42~49

[journal] Henderson, J. C / 2000 / Selling places: The New Asia-Singapore Brand / Journal of Tourism Studies 11(1) : 36~44

[book] Keller, K. L / 2003 / Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd Ed / Pearson Education, Inc

[journal] Milman, A. / 1995 / The role of awareness and familiarity with a destination: The Central Florida Case / Journal of Travel Research 33(3) : 21~27

[journal] Morgan, N / 2002 / New Zealand, 100% Pure: The creation of a powerful nich destination brand / Journal of Brand Management 9(4/5) : 335~354

[journal] Ong, B. S / 1997 / The impact of a Thai cultural show on Thailand's destination image / American Business Review 15(2) : 97~103

[journal] Oppermann / 1996 / Convention destination images: Analysis of association meeting planners' perceptions / Tourism Management 17(3) : 175~182

[journal] Rittichainuwat, B. N / 2001 / Understanding motivations, inhibitors, and facilitators of association members in attending international conferences / Journal of Convention & Exhibition Management 3(3) : 45~62

[journal] Santos, C. A / 2004 / Framing Portugal representational dynamics / Annals of Tourism Research 31(1) : 122~138

[journal] Severt, D / 2007 / Examining the motivation, perceived performance, and behavioral intentions of convention attendees; Evidence from a regional conference / Tourism Management 28 : 399~408

[journal] Venable, B. T / 2005 / The role of brand personality in charitable giving: An assessment and validation / Journal of the Academy of Marketing Science 33(3) : 295~312

[journal] Walmsley, D. J / 1998 / Evaluative images and tourism: the use of personal constructs to describe the structure of destination images / Journal of Travel Research 36(Winter) : 65~69

[journal] Yoon, Y / 2005 / An examination of the effects of motivation and satisfaction on destination loyalty: A structural model / Tourism Management 26 : 45~56

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7