@article{ART001540204},
author={Lee, Hey-ryon and Yoon Yooshik},
title={The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={3},
pages={225-241}
TY - JOUR
AU - Lee, Hey-ryon
AU - Yoon Yooshik
TI - The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 225
EP - 241
SN - 1226-0533
AB - This study was to identify the underlying dimensions of convention destination personality and to examine the moderating effect of destination personality on the relationship between destination image and convention attendees' intention to recommend. Data were collected from 283 foreign attendees who participated international conventions held in Seoul. Result of a confirmatory factor analysis indicated that perception of convention destination personality was 3-dimensional: sincerity, excitement, and competence. Results also showed that the excitement dimension of destination personality tended to moderate the impact of affective image on attendees' intention to recommend, while the competence dimension was likely to have a significant impact on the relationship between cognitive image and intention to recommend. Marketing implications and future research directions were also discussed.
KW - Convention destination;Personality;Image;Attendees' intention to recommend
DO -
UR -
ER -
Lee, Hey-ryon and Yoon Yooshik. (2011). The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality. Journal of Tourism Sciences, 35(3), 225-241.
Lee, Hey-ryon and Yoon Yooshik. 2011, "The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality", Journal of Tourism Sciences, vol.35, no.3 pp.225-241.
Lee, Hey-ryon, Yoon Yooshik "The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality" Journal of Tourism Sciences 35.3 pp.225-241 (2011) : 225.
Lee, Hey-ryon, Yoon Yooshik. The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality. 2011; 35(3), 225-241.
Lee, Hey-ryon and Yoon Yooshik. "The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality" Journal of Tourism Sciences 35, no.3 (2011) : 225-241.
Lee, Hey-ryon; Yoon Yooshik. The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality. Journal of Tourism Sciences, 35(3), 225-241.
Lee, Hey-ryon; Yoon Yooshik. The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality. Journal of Tourism Sciences. 2011; 35(3) 225-241.
Lee, Hey-ryon, Yoon Yooshik. The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality. 2011; 35(3), 225-241.
Lee, Hey-ryon and Yoon Yooshik. "The Impact of Convention Destination Image on Intention to Recommend: The Moderating Effect of Convention Destination Personality" Journal of Tourism Sciences 35, no.3 (2011) : 225-241.