2011, Vol.35, No.3

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study was to examine the structural relationships among the ethical work climate, person-environment fit, organizational conflict, job satisfaction, and organizational commitment. Data were collected from 276 employees of six hotel restaurants in Seoul on March 2009. Results of a structural equation model analysis indicated that ethical work climate made only partial impacts on person-environment fit. It suggested that ethical work climate tended to do not much influence on the employees' person-environment fit yet in the Korean hotel restaurant setting. Results also showed that person-environment fit tended to do not significantly mitigate the organizational conflict of the employees, while it tended to make positive impact on job satisfaction and organizational commitment. Moreover, results did not show a clear mediating effect of organizational conflict in between person-environment fit and job satisfaction. Limitation and future research directions were also discussed.

In order to provide overseas expansion strategies of food service company into Asian market, this study classified Asian food service market. Data on 23 socio-economic characteristics of the 37 Asian countries were collected from UN, World Bank, Asian Development Bank, and MSU Ciber. Results of a factor analysis on the 23 variables yield five different dimensions of a country's socio-economic characteristics(i.e., quality of life, infrastructure, level of advancement, price stability, and market potential). Result from a cluster analysis on the 37 countries, which was based on the five factors, delineated six different clusters of Asian food service market. South Korea was classified as cluster 4 with Japan, Brunei and Malaysia, while China was classified as cluster 1 with Thailand, Turkey, Kazakhstan and Russia. The characteristics of each of the six clusters and practical implications were also discussed.

Coffee industry has been growing continuously and the coffeeshop brand(such as Starbucks etc.) became a trend for the young generation to express their social class and personal characteristics. At first, this study was to identify whether coffeeshop brand personality factors influence brand congruency, satisfaction and loyalty. Second, it also tried to verify the mediating role brand congruency which might work in between brand personality and brand attitude. Data were collected using a web survey method from 300 coffeeshop users on July 2010. Results of regression analyses showed that 'honest·rationality' and 'high-class·sophisticated' factor of coffeeshop brand personality influenced brand congruency, satisfaction and loyalty positively. Results of hierarchical mediation regression analyses verified the mediation role of brand congruence, which suggested that some brand personality factors improved satisfaction and loyalty through brand congruency. Limitations and future research directions were discussed.