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The Effects of Dining-out Values on Customer Satisfaction: A Comparison between Mature Consumers and Non-Mature Customers

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(3), pp.111-132
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

남궁영 1 유원위 1

1경희대학교

Accredited

ABSTRACT

Given the growing number of older people in the society, the consumer behaviors of this group are an increasingly important area for marketers and practitioners. This study focused on the dining-out values of older consumers as compared to younger consumers in the foodservice industry. Data were collected from 407 people in Seoul and Gyeonggi province from June to July 2010. Results of a factor analysis suggested three different factors of dining-out value: 'hedonic/experiential value,' 'utilitarian/economic value,' and 'convenience value.' Results also revealed that hedonic value and utilitarian value significantly affect customer satisfaction among younger respondent group, while only hedonic value had a positive significant effect on customer satisfaction among older respondent group. Based on the findings from this study, implications for the successful management of consumers' value perceptions in restaurant management were discussed.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.