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@article{ART001540179},
author={Lee, Ae-Ja and Kim Hong Bin and Cha Sukbin},
title={The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={3},
pages={133-153}

TY - JOUR
AU - Lee, Ae-Ja
AU - Kim Hong Bin
AU - Cha Sukbin
TI - The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 133
EP - 153
SN - 1226-0533
AB - Surveying 208 Chinese tourists visiting Korea, this study aimed to delineate the underlying dimensions of LOHAS image on Korean food and to analyze the relationships between the LOHAS image, quality, satisfaction of Korean food and behavioral intention among the respondents. Results of a factor analysis yielded two dimensions of LOHAS image of Korean food(i.e., pro-environment & health) and two dimensions of Korean food quality(i.e., menu diversity/value & restaurant environment). Results of a structural equation model analysis showed that the respondents' perception on the pro-environment image of Korean food had positive effect on their perception of menu diversity/value of Korean food and Korean restaurant environment. Results also indicated that the respondents' perception on the Korean restaurant environment had positive effect on their level of satisfaction of Korean food. Finally, the respondents' level of satisfaction on Korean food had positive effect on their behavioral intention. Implications and future research directions were also discussed.
KW - Korean food;LOHAS Image;Behavioral intention;Chinese tourists
DO -
UR -
ER -

Lee, Ae-Ja, Kim Hong Bin and Cha Sukbin. (2011). The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea. Journal of Tourism Sciences, 35(3), 133-153.

Lee, Ae-Ja, Kim Hong Bin and Cha Sukbin. 2011, "The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea", Journal of Tourism Sciences, vol.35, no.3 pp.133-153.

Lee, Ae-Ja, Kim Hong Bin, Cha Sukbin "The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea" Journal of Tourism Sciences 35.3 pp.133-153 (2011) : 133.

Lee, Ae-Ja, Kim Hong Bin, Cha Sukbin. The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea. 2011; 35(3), 133-153.

Lee, Ae-Ja, Kim Hong Bin and Cha Sukbin. "The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea" Journal of Tourism Sciences 35, no.3 (2011) : 133-153.

Lee, Ae-Ja; Kim Hong Bin; Cha Sukbin. The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea. Journal of Tourism Sciences, 35(3), 133-153.

Lee, Ae-Ja; Kim Hong Bin; Cha Sukbin. The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea. Journal of Tourism Sciences. 2011; 35(3) 133-153.

Lee, Ae-Ja, Kim Hong Bin, Cha Sukbin. The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea. 2011; 35(3), 133-153.

Lee, Ae-Ja, Kim Hong Bin and Cha Sukbin. "The Impact of LOHAS Image of Korean Food on Quality, Satisfaction, and Behavior Intention: A Case Study of Chinese Tourists Visiting Korea" Journal of Tourism Sciences 35, no.3 (2011) : 133-153.