본문 바로가기
  • Home

Country Classification Scheme on Asia Foodservice Market

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(3), pp.37-55
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

한경수 1 신선화 1

1경기대학교

Accredited

ABSTRACT

In order to provide overseas expansion strategies of food service company into Asian market, this study classified Asian food service market. Data on 23 socio-economic characteristics of the 37 Asian countries were collected from UN, World Bank, Asian Development Bank, and MSU Ciber. Results of a factor analysis on the 23 variables yield five different dimensions of a country's socio-economic characteristics(i.e., quality of life, infrastructure, level of advancement, price stability, and market potential). Result from a cluster analysis on the 37 countries, which was based on the five factors, delineated six different clusters of Asian food service market. South Korea was classified as cluster 4 with Japan, Brunei and Malaysia, while China was classified as cluster 1 with Thailand, Turkey, Kazakhstan and Russia. The characteristics of each of the six clusters and practical implications were also discussed.

Citation status

* References for papers published after 2022 are currently being built.