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@article{ART001540150},
author={한경수 and 신선화},
title={Country Classification Scheme on Asia Foodservice Market},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={3},
pages={37-55}

TY - JOUR
AU - 한경수
AU - 신선화
TI - Country Classification Scheme on Asia Foodservice Market
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 37
EP - 55
SN - 1226-0533
AB - In order to provide overseas expansion strategies of food service company into Asian market, this study classified Asian food service market. Data on 23 socio-economic characteristics of the 37 Asian countries were collected from UN, World Bank, Asian Development Bank, and MSU Ciber. Results of a factor analysis on the 23 variables yield five different dimensions of a country's socio-economic characteristics(i.e., quality of life, infrastructure, level of advancement, price stability, and market potential). Result from a cluster analysis on the 37 countries, which was based on the five factors, delineated six different clusters of Asian food service market. South Korea was classified as cluster 4 with Japan, Brunei and Malaysia, while China was classified as cluster 1 with Thailand, Turkey, Kazakhstan and Russia. The characteristics of each of the six clusters and practical implications were also discussed.
KW - Asia;Foodservice market;Overseas expansion;Country classification;Cluster analysis
DO -
UR -
ER -

한경수 and 신선화. (2011). Country Classification Scheme on Asia Foodservice Market. Journal of Tourism Sciences, 35(3), 37-55.

한경수 and 신선화. 2011, "Country Classification Scheme on Asia Foodservice Market", Journal of Tourism Sciences, vol.35, no.3 pp.37-55.

한경수, 신선화 "Country Classification Scheme on Asia Foodservice Market" Journal of Tourism Sciences 35.3 pp.37-55 (2011) : 37.

한경수, 신선화. Country Classification Scheme on Asia Foodservice Market. 2011; 35(3), 37-55.

한경수 and 신선화. "Country Classification Scheme on Asia Foodservice Market" Journal of Tourism Sciences 35, no.3 (2011) : 37-55.

한경수; 신선화. Country Classification Scheme on Asia Foodservice Market. Journal of Tourism Sciences, 35(3), 37-55.

한경수; 신선화. Country Classification Scheme on Asia Foodservice Market. Journal of Tourism Sciences. 2011; 35(3) 37-55.

한경수, 신선화. Country Classification Scheme on Asia Foodservice Market. 2011; 35(3), 37-55.

한경수 and 신선화. "Country Classification Scheme on Asia Foodservice Market" Journal of Tourism Sciences 35, no.3 (2011) : 37-55.