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Comparative analysis of DMZ area tourist motivations by destination

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(4), pp.95-112
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김재호 1

1한국관광공사

Accredited

ABSTRACT

This study was conducted to explore motivations of the Korean DMZ tourists and to determine if there was motivation differences between tourists visiting two different areas of the DMZ: Gangwon area and Gyeonggi/Incheon Area. Data were collected from 1,000 tourists visiting the Korean DMZ in the winter of 2009. Results of a factor analysis indicated that DMZ tourists' motivations could be classified into four factors; education, attractiveness of destination, escape and convenience-of-visit. Result of analysis of variance demonstrated that DMZ tourists’ travel motivation differed from the destination they visited. Specifically, those who visited Gyeonggi/Incheon area of DMZ had higher motivations of attractiveness of destination and escape than those who visited Gangwon area of DMZ. In contrast, those who visited Gangwon area had higher motivation of connivence of visit than those who visited Gyeonggi/Incheon Area. Based on the results of this study, several points were made from the perspectives of DMZ tourism marketing and policy.

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