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Case studies on boosting Chinese tourists arrivals to Korea:Focus on Japan's strategy aimed at Chinese tourists

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(4), pp.189-211
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김진곤 1

1문화체육관광부

Accredited

ABSTRACT

By analyzing the changes in China’s outbound tourism policies and examining Japanese recent inbound tourism marketing strategies for attracting more Chinese tourists, this study suggested policies that Korean government should consider for attracting more Chinese tourists to Korea. To to this, literatures from national tourism organizations and ministries of China, Japan and Korea were critically scrutinized. Results indicated that China has pursued balanced development between inbound and outbound tourism. Results also showed a critical change of Japanese tourism policy from its original outbound-centered strategy to recent inbound-centered strategy. Based on the review, this study suggested that well formulated policies (i.e., improvement of market flexibility, development of high-valued products and promotion) have to be preceded for attracting more Chinese tourists to Korea. It also proposed effective cooperations among state, local governments and private sectors.

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