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An exploratory study on tourism constraints of Chinese inbound travel agency with visiting Korea and overcoming strategy:A grounded theory approach

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(4), pp.213-235
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김철원 1 오정학 2

1경희대학교
2서라벌대학

Accredited

ABSTRACT

It is very important for marketers and policy-makers to understand different kinds of constraints tourists experience. In spite of its importance, there have been few studies on the constraints that Chinese tourists' experience in their visit to Korea. This study was aimed to identify tourism constraints perceived by chinese tourists visiting Korea. It was also designed to examine overcoming strategies from the practitioners' perspective. Based on a grounded theory approach, in-depth interviews with 8 practitioners of China travel agencies were conducted from November to December 2009. Results of three stages coding were schematized into a paradigm model, capturing constraints and overcoming process. The study suggested tourism paradox of Korea as a core concept which causes the tourism constraints on the one hand, and facilitates overcoming constraints on the other hand. The study also discussed emerging implications that should be applied by practitioners.

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