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Preferences of the Experience Activity by Inbound Tourists and Intention to Participate

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(5), pp.235-254
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

한송희 1 윤유식 2 최윤지 1

1농촌진흥청
2경희대학교

Accredited

ABSTRACT

This study examined foreign tourists's preferences toward Korea rural tourism hands-on activities and their intention to participate in the activities. A total of 316 sample was collected from four different groups of foreign tourists(i.e., Americans/Europeans, South-East Asians, Japanese and Chinese) at four famous tourist destinations in Korea from October to November 2010. Results of a factor analysis yielded to five different dimensions of rural tourism hands-on activities(i.e., agritourism, other activities, experiencing traditional culture, trying foods, eco-tourism) Results also found significant differences in preferences toward rural tourism hands-on activities by nationality and level of rural tourism experience. Lastly, results showed that the preference influenced on the intention to participate. Findings from this study suggest the importance of promoting unique traditional Korean culture for foreigners to attract them to rural tourist areas.

Citation status

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