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@article{ART001554938},
author={Song Wangu and Park, Jung-Hwa and Cho, Yong-hyun},
title={The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={5},
pages={255-276}

TY - JOUR
AU - Song Wangu
AU - Park, Jung-Hwa
AU - Cho, Yong-hyun
TI - The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 255
EP - 276
SN - 1226-0533
AB - This study conceptualized the component of rural tourism experiences in terms of five dimensions. It also explained their impacts on the tourists' trust in rural residents/ products, satisfaction, and intention of continuous interchange with rural residents. The data used in this study were collected from 189 visitors of rural tourism villages. Results showed that out of five dimensions of rural tourism experience four dimensions made significants impact on trust in rural residents and agricultural products consecutively. Results also indicated that the respondents' level of trust in agricultural products significantly impacted on their trust in residents, satisfaction and intention of continuous interchange with residents. Results of this study suggest that trusts in agricultural products might be the most important factor to improve agricultural tourism village visitors' intention of continuous interchange with residents. They also propose that rural tourism programs need to be developed to enhance the possible visitor's level of trust in agricultural products and rural residents.
KW - Rural tourism;Experience component;Trust;Continuous interchange
DO -
UR -
ER -

Song Wangu, Park, Jung-Hwa and Cho, Yong-hyun. (2011). The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents. Journal of Tourism Sciences, 35(5), 255-276.

Song Wangu, Park, Jung-Hwa and Cho, Yong-hyun. 2011, "The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents", Journal of Tourism Sciences, vol.35, no.5 pp.255-276.

Song Wangu, Park, Jung-Hwa, Cho, Yong-hyun "The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents" Journal of Tourism Sciences 35.5 pp.255-276 (2011) : 255.

Song Wangu, Park, Jung-Hwa, Cho, Yong-hyun. The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents. 2011; 35(5), 255-276.

Song Wangu, Park, Jung-Hwa and Cho, Yong-hyun. "The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents" Journal of Tourism Sciences 35, no.5 (2011) : 255-276.

Song Wangu; Park, Jung-Hwa; Cho, Yong-hyun. The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents. Journal of Tourism Sciences, 35(5), 255-276.

Song Wangu; Park, Jung-Hwa; Cho, Yong-hyun. The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents. Journal of Tourism Sciences. 2011; 35(5) 255-276.

Song Wangu, Park, Jung-Hwa, Cho, Yong-hyun. The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents. 2011; 35(5), 255-276.

Song Wangu, Park, Jung-Hwa and Cho, Yong-hyun. "The Effects of Rural Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents" Journal of Tourism Sciences 35, no.5 (2011) : 255-276.