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@article{ART001555045},
author={신현식 and Changsoo Kim},
title={The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={5},
pages={277-298}

TY - JOUR
AU - 신현식
AU - Changsoo Kim
TI - The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 277
EP - 298
SN - 1226-0533
AB - This study was to investigated the effectiveness of storytelling on visitors' place attachment and behavioral intention in the context of local festivals. Based on the review of related literature, three different dimensions of storytelling effectiveness(i.e., story, expression and interaction) were conceptualized. Data were collected from 388 participants of the 2010 Hyoseok Cultural Festival on September 2009. Results showed that all the three dimensions of storytelling effectiveness made significant effects on the place attachment and their behavioral intention. Results also showed that the two different dimensions of place attachment(place identity and place dependence) had statistically significant influence on the behavioral intention. Results of this study suggest the necessity of storytelling development in planning a local festival. Future research directions were also discussed.
KW - Local festival;Storytelling;Place attachment;Behavioral intention
DO -
UR -
ER -

신현식 and Changsoo Kim. (2011). The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals. Journal of Tourism Sciences, 35(5), 277-298.

신현식 and Changsoo Kim. 2011, "The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals", Journal of Tourism Sciences, vol.35, no.5 pp.277-298.

신현식, Changsoo Kim "The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals" Journal of Tourism Sciences 35.5 pp.277-298 (2011) : 277.

신현식, Changsoo Kim. The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals. 2011; 35(5), 277-298.

신현식 and Changsoo Kim. "The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals" Journal of Tourism Sciences 35, no.5 (2011) : 277-298.

신현식; Changsoo Kim. The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals. Journal of Tourism Sciences, 35(5), 277-298.

신현식; Changsoo Kim. The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals. Journal of Tourism Sciences. 2011; 35(5) 277-298.

신현식, Changsoo Kim. The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals. 2011; 35(5), 277-298.

신현식 and Changsoo Kim. "The storytelling effectiveness on visitors' place attachment and behavioral intention on local festivals" Journal of Tourism Sciences 35, no.5 (2011) : 277-298.