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Estimating Determinants of Willingness-to-Visit after Decision on the Venue of the International Exposition Yeosu Korea 2012

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(6), pp.119-138
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Lee Choong-Ki 1 Seolmin Yoon 1 LEE DAE EUN 1

1경희대학교

Accredited

ABSTRACT

This study was to estimate explanatory variables of willingness-to- visit(WTV) to the 2012 Yeosu Expo after the venue of the Expo had been decided to Yeosu, Korea. Based on the literature review, this study included age, interest, travel time, automobile, population, and income as important explanatory variables and WTV as a dependent variable. The results of logit model indicated that age, interest, and travel time were statistically significant when determining WTV to the Yeosu Expo. Specifically, variables of age and interest appeared to be positively related to WTV, whereas travel time was found negatively related to WTV as a barrier to travel. Interest in the Expo was found to be the most powerful determinant among other independent variables. Managerial implications for the Yeosu Expo were presented in the conclusion section.

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