2011, Vol.35, No.6

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Place identity is the overall configuration of a particular place. It distinguishes a place from others, and is an important indicator of a destination's competitiveness. Based on the review of related literature, first, this study conceptualized place identity in terms of four dimensions: 1) natural environment, 2) human and social environment, 3) symbolic setting, and 4) functional setting. Then, the place identity of Jeju island was measured by the four dimension 12-item scale of destination place identity. Data were collected from 193 visitors of Jeju island in 2008. Results showed the scale had reliability and validity. Results also indicated the scale's applicability of explaining the respondents' revisit intention. More specifically, among the four dimensions of place identities, the human and social environment were identified as the most influential antecedent of revisit intention. Limitation and future research directions were also discussed.

This study examined the impacts of a city's aesthetic factors on its brand image. Based on a review of related literature, six aesthetic factors of a city(traditional, architectural, scenic, artistic, display, and environmental) and three factors of a city brand image(clean, dynamic, unique) were developed. A total of 582 samples was collected from foreigners who have visited Seoul. Results showed that three aesthetic factors of the city of Seoul(i..e, architectural, scenic, and display) had significant influences on the clean image of the city. Results also illustrated that five aesthetic factors of Seoul(ie., traditional, scenic, artistic, display, and environmental) had significant impacts on the dynamic image of the city. However, only two aesthetic factors of the city of Seoul(i.e., architectural, artistic) made significant influences on the unique image of the city. Results of this study suggest that marketers should more concentrate on developing the uniqueness of Seoul for a better brand image of Seoul.

Emotional and authentic storytelling of for tourists is being considered as an effective way to appeal for tourists. This study empirically tested the relationship between the visitors' storytelling experience on a tourism destination and their awareness of the brand value and love mark for the destination. Data were collected from 455 tourists who had experiences of storytelling at four different tourism destinations in Korea(i.e.,Suwon Hwasung, Kyungbok Place, Bulguk Temple, and Namyi Island) from July to August 2010. Results showed that the respondents's awareness of tourism storytelling attributes were positively associated with their cognition of the travel destination brand value, and the destination's love mark. Results also indicated that the respondents awareness of the destinations' brand value were positively related to their evaluation of the love marks of the travel destinations. In conclusion, findings of this study might suggest a new insight into conceptualizing tourism storytelling and travel destination's love mark.