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@article{ART001573427},
author={김경숙 and 이염추},
title={The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={6},
pages={297-314}

TY - JOUR
AU - 김경숙
AU - 이염추
TI - The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 297
EP - 314
SN - 1226-0533
AB - Planning a trip might be a complicated and stressful job. Many travelers, therefore, purchase the services of a travel agency to make their trip convenient, whether the trip is for leisure or business. This study analyzed the relationships between the travel agency's quality, satisfaction, and repurchasing intention among a select group of Chinese domestic travelers. Data were collected from 211 Chinese domestic travelers who purchased their travel options through a Chinese travel agency. Results of an analysis of variance showed that the respondents' evaluation on the travel agency's service quality significantly differed according to the respondents' demographic and purchasing characteristics, including occupation, education level, earnings, travel intention and travel times. Results also revealed that the respondents' evaluation on the travel agency's service quality was positively associated with their level of customer satisfaction. Finally, the results illustrated that the respondents' level of customers' satisfaction had a significant positive influence on their repurchase intentions.
KW - Travel agency' service quality;Satisfaction;Repurchase intentions
DO -
UR -
ER -

김경숙 and 이염추. (2011). The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China. Journal of Tourism Sciences, 35(6), 297-314.

김경숙 and 이염추. 2011, "The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China", Journal of Tourism Sciences, vol.35, no.6 pp.297-314.

김경숙, 이염추 "The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China" Journal of Tourism Sciences 35.6 pp.297-314 (2011) : 297.

김경숙, 이염추. The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China. 2011; 35(6), 297-314.

김경숙 and 이염추. "The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China" Journal of Tourism Sciences 35, no.6 (2011) : 297-314.

김경숙; 이염추. The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China. Journal of Tourism Sciences, 35(6), 297-314.

김경숙; 이염추. The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China. Journal of Tourism Sciences. 2011; 35(6) 297-314.

김경숙, 이염추. The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China. 2011; 35(6), 297-314.

김경숙 and 이염추. "The Relationships between a Travel Agency‘s Service Quality, Satisfaction, and Repurchase Intentions: A Sample of Travelers in China" Journal of Tourism Sciences 35, no.6 (2011) : 297-314.