Determinants of the Commitment to Social Media Community Among Domestic Tourists: An Application of the Extended Triandis Model (확장 Triandis 모델을 적용한 국내관광 소비자의 소셜 미디어 커뮤니티 몰입의 영향요인)

정희진; Kim Taegoo (김태구); Lee Gyehee (이계희)

Determinants of the Commitment to Social Media Community Among Domestic Tourists: An Application of the Extended Triandis Model

Journal of Tourism Sciences
Abbr : JTS
2011, 35(7), pp.103-122
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

정희진 ¹, Kim Taegoo ², Lee Gyehee ²

¹경희대학교 일반대학원
²경희대학교

Accredited

ABSTRACT

Social media have come into playing indispensible roles in travel planning, social networking, and actual bookings and purchasing of tourism and tourism related products. This study was designed to identify the determinants of the users' commitment to the social media community based on the theoretical framework of Triandis model(1980), which helps researchers understand the structure of information usage behavior in various contexts. The data for this study were derived from an national panel online survey, which was conducted among Bloggers who had taken leisure travels for the last one year prior to the survey. A total of 236 Bloggers, were included in the model test of path analysis. Results showed that affect, social factors and near-term consequences were positively related to commitment. Also, commitment positively affected the intention to continue to use social media for travel information search. However, contrary to our expectation, long-term consequences and facilitating conditions were found to be an insignificant predictor for commitment and intention to continue to use social media. Practical implications and future research direction were also presented.

KEYWORDS

Social media, Triandis model, Commitment to community

Citation status

* References for papers published after 2023 are currently being built.

[journal] 김선배 / 2011 / A Study on the Efficient Utilization of Social Media by Smart Citizens Party / 디지털정책연구 / 한국디지털정책학회 9(1) : 177~187

[journal] 김형택 / 2008 / 공유하고, 연결하고, 개방하라-소셜미디어(Social media) 마케팅 전략 / 월간 유통저널

[journal] 문정훈 / 2005 / The impact of bloggers' perceived system quality on their e-loyalty towards blogging service providers / e-비즈니스연구 / 국제e-비즈니스학회 6(3) : 95~118

[journal] 성준호 / 2002 / Antecedents of Online Travel Information Seekers’ Relationships with Tourism Websites / 관광학연구 / 한국관광학회 26(1) : 275~284

[journal] 양성수 / 2008 / word-of-Mouth Effect of the Electronic Tourism Information / 관광학연구 / 한국관광학회 32(2) : 109~130

[report] 한국인터넷진흥원 / 2010 / 인터넷이이용실태조사보고서

[other] 한국인터넷진흥원 / 2010 / 한국 인터넷백서 2010

[journal] Ajzen,I / 1991 / The theory of planned behavior / Organizational Behavior and Human Decision Processes 50(2) : 179~211

[journal] Bergeron, F / 1995 / Determinants of EIS use: Testing a behavior model / Decision Support System 14(1995) : 131~146

[journal] Buhalis, D / 2008 / Progress in information technology and tourism management: 20 years on and 10 years after the Internet-The state of eTourism research / Tourism Management 29(4) : 609~623

[journal] Chang, M. K / 2001 / Determinants of the intention to use Internet/WWW at work: A confirmatory study / Information & Management 39(1) : 1~4

[journal] Chang, M. K / 2008 / Understanding ERP system adoption from the users’perspective / International Journal of Production Economics 113(2) : 928~42

[journal] Chau, M / 2007 / Mining communities and their relationships in blogs: A study of online hate groups / International Journal of Human-Computer Studies 65 : 57~70

[journal] Cheung, W / 2000 / Prediction of Internet and world wide web usage at work: A test of an extend Triandis model / Decision Support Systems 30(1) : 83~100

[confproc] Chung, J. Y / 2008 / A study of online travel community and Web 2.0:Factors affecting participation and attitude / ENTER2008 : 267~278

[journal] Dwyer, F. R / 1987 / Developing Buyer-Seller Relationships / Journal of Marketing 51 : 11~27

[journal] Fehr, B / 1988 / Prototype analysis of the concepts of trust and commitment / Journal of Personality and Social Psychology 55(4) : 557~579

[book] Fishbein, M / 1975 / Belief, attitude, intention, and behavior: an introduction to theory and research / Addison-Wesley

[journal] Fornell, C / 1981 / Evaluating structural equation models with unobservable, and measurement error / Journal of Marketing Research 18(1) : 39~50

[journal] Fullerton,G / 2005 / How commitment both enables and undermines marketing relationships / European Journal of Marketing 39(11/12) : 1372~1388

[journal] Kaplan, A. M / 2010 / Users of the world unite! The Challenges and Opportunities of Social media / Business Horizon 53 : 59~68

[journal] Keren,M / 2004 / Blogging and the politics of melancholy / Canadian Journal of Communication 29 : 5~23

[journal] Kim, T. / 2011 / A modified and extended Triandis model for the enablers-process outcomes relationship in hotel employees' knowledge sharing / The Service Industries Journal : 1~32

[journal] Gundlach, G. T / 1995 / The Structure of Commitment in Exchange / Journal of Marketing 59 : 78~92

[journal] Gretzel, U / 2006 / Consumer generated content - trends and implications for branding / e-Review of Tourism Research 4(3) : 9~11

[journal] Gurau,C / 2008 / Integrated Online Marketing Communication: Implementation and Management / Journal of Communication Management 12(2) : 169~184

[journal] Hsu, C. L. / 2008 / Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation / Information and Management 45 : 65~74

[journal] Lerman,K / 2007 / Social Information Processing in News Aggregation / IEEE Internet Computing 11(6) : 16~2008

[confproc] Li, H / 2008 / Antecedents of Behavioral Intention of Virtual Community Participation: An Empirical Study / the Forteenth Conference on Information System

[confproc] Li, H. / 2010 / Behavior Participation in Virtual Worlds: A Triandis Model Perspective / Pacific Asia Conference on Information Systems 2010

[book] Lietsala, K / 2008 / Social media. Introduction to the tools and processes of participatory economy. Hypermedia Laboratory Net Series 17 / Tampere University Press

[journal] Luarn, P / 2003 / A customer loyalty model for e-service contexts / Journal of Electronic Commerce Research 4(4) : 156~167

[journal] Meyer, J. P / 1991 / Three-component Conceptualization of Organizational Commitment / Human Resource Management Review 1(1) : 61~98

[book] Meyer, J. P / 1997 / Commitment in the workplace / Sage

[journal] Moorman, C / 1992 / Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations / Journal of Marketing Research 29 : 314~329

[journal] Morgan, R. M / 1994 / The commitment-trust theory of relationship marketing / Journal of Marketing 58 : 20~38

[journal] Mowday,R.T. / 1979 / The Measurement of Organizational Commitment / Journal of Vocational Behavior 14(3) : 224~247

[book] Newson, A / 2009 / Blogging and other Social media: Exploiting the technology and protecting the enterprise / Gower

[book] Nunnally,J.C / 1978 / Psychometric theory. 2nd(Eds.) / McGraw-Hill

[journal] O'Reilly, C / 1986 / Organizational Commitment and Psychological Attachment: The Effects of Compliance, Identification, Internalization on Prosocial Behaviors / Journal of Applied Psychology 71(3) : 492~99

[book] Porter, L. W / 1970 / The etiology of organizational commitment / University of California

[journal] Perdue,R.R / 1993 / External information search in marine recreational fishing / Leisure Sciences 15 : 169~187

[journal] Ramayah, T / 2008 / Internet Piracy among Business Students: An Application of Triandis Model / International Journal of Business and Management Science 1(1) : 85~95

[book] Sheldon,P.J / 1997 / Tourism information technology / CAB International

[journal] Snepenger, D / 1990 / Information search strategies by destination-naive tourist / Journal of Travel Research 29 : 13~16

[journal] Thatcher, J. B / 2004 / Commitment, trust, and social involvement: An exploratory study of antecedents to web shopper loyalty / Journal of Organizational Computing and Electronic Commerce 14(4) : 243~268

[journal] Thompson, R. L / 1991 / Towards a conceptual model of utilization / MIS Quarterly 15(1) : 125~43

[journal] Thompson, R. L / 1994 / Influence of experience on personal computer utilization: testing a conceptual model / Journal of Management Information Systems 11(1) : 167~187

[book] Triandis, H. C / 1980 / Values, attitudes, and interpersonal behaviour. In Nebraska symposium on motivation: Beliefs, attitudes and values / University of Nebraska Press : 195~259

[journal] Tussyadiah, I / 2009 / Mediating tourist experiences: access to places via shared videos / Annals of Tourism Research 36(1) : 24~40

[journal] Wang, Y / 2004 / Towards understanding members’ general participation in and active contribution to an online travel community / Tourism Management 25(2004) : 709~722

[book] Werthner, H. / 1999 / Information technology and tourism: A challenging relationship / Springer

[journal] Wiener,Y / 1982 / Commitment in organizations: Normative view / Academy of Management Review 7 : 418~428

[confproc] Woon, I. M. Y / 2004 / Behavioral Factors Affecting Internet Abuse in the Workplace - An Empirical Investigation / the Third Annual Workshop on HCI Research in MIS

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7