2011, Vol.35, No.7

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Drawing upon the four realms of the experience economy of Pine and Gilmore(1998), this study examined the structural relationships between cultural heritage tourists' experiences, their evaluation on the quality of experience, and overall satisfaction. It also explored the mean and path parameter differences between users and non-users of culture tour guides' interpretation service. Results of a structural equation model analysis indicated that the data support the relationships between the three latent factors. Results of latent mean analysis and multi group analysis also showed significant differences in the means and path coefficients of latent variables between the users and non-users of cultural tour guides interpretation service. Implications for cultural heritage marketers were also discussed.

The rationality of tourists' expenditure decision making has been a controversy in the field of tourism and behavioral economics. Using a sample of tourists visiting Jeju island, this study examined whether tourists' expenditure decision making is rational or irrational. Particularly, this study separately examined each of the three different types of the tourists' consumption expenditures: food and beverage, transportation and lodging, and cultural and entertainment. Date were conveniently collected from 150 tourists of Jeju island at a rental car shop on June 2011. In order to test the rationality of the tourists's expenditure, the respondents were asked about their expected and real expenditure on the three different types of expenditure before they rented a car and when they returned the car. Results showed that tourists consumption expenditure decision making could be characterized by both rationality and irrationality. Overall, the tourists were likely to spend their expenditure rationally. However, in terms of the entertainment & shopping items, the respondents were likely to spend their expenditure irrationally.

This study examined the characteristics of Korean gambling industry. It also suggests prevent measures of proliferation of problem gambling in Korea. A critical look at the related literatures suggested that the Korea gambling industry could be characterized as a state-run gambling industry. It also showed that more than 6 varieties of gambling have been licensed in Korea and they are the most diverse kinds of license among OECD member countries. Moreover, many local governments still make an effort to attract gambling industry to their region. Even though problem gambling has been widely regarded as a kind of psychiatric disorder, this study suggests that the traditional perspective on problem gambling is limited in understanding problem gambling. This study also maintains that the macro approach, which focuses on the social structure factor of problem gambling such as poverty, is more appropriate to solve the problem gambling than the micro approaches which focuses on gamblers' micro psychology. Finally, this study proposes that social welfare system for the citizens should be improved to lower the participation rate of problem gambling.