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@article{ART001580367},
author={이범재 and 정경일},
title={The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={7},
pages={251-273}

TY - JOUR
AU - 이범재
AU - 정경일
TI - The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 251
EP - 273
SN - 1226-0533
AB - This study explored the kinds of motor show programs that effect visitors’ overall satisfaction and motor vehicle purchasing intention. The samples for the study were selected from 361 people who visited “2010 Busan International Motor Show”. Five program factors were derived from a factor analysis: ‘performance program’, ‘competition program’, ‘demonstration program’, ‘motor vehicle experience program’, and ‘pavilion program’. Result of a regression analysis indicated that out of those five program participation level, the respondents’ level of participation in the ‘competition program’, ‘demonstration program’, ‘motor vehicle experience program’, and ‘pavilion program’ were found to have significant influences on the overall visitor satisfaction. However, only the level of participation in the ‘motor vehicle experience program’ was found to be significantly associated with the respondents’ intent of purchasing motor vehicles.
KW - Motor show;Intent of purchasing;Exhibition program;Visiting satisfaction
DO -
UR -
ER -

이범재 and 정경일. (2011). The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles. Journal of Tourism Sciences, 35(7), 251-273.

이범재 and 정경일. 2011, "The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles", Journal of Tourism Sciences, vol.35, no.7 pp.251-273.

이범재, 정경일 "The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles" Journal of Tourism Sciences 35.7 pp.251-273 (2011) : 251.

이범재, 정경일. The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles. 2011; 35(7), 251-273.

이범재 and 정경일. "The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles" Journal of Tourism Sciences 35, no.7 (2011) : 251-273.

이범재; 정경일. The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles. Journal of Tourism Sciences, 35(7), 251-273.

이범재; 정경일. The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles. Journal of Tourism Sciences. 2011; 35(7) 251-273.

이범재, 정경일. The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles. 2011; 35(7), 251-273.

이범재 and 정경일. "The Impacts of Motor Show Programs on the Visiting Satisfaction and Intent of Purchasing Motor Vehicles" Journal of Tourism Sciences 35, no.7 (2011) : 251-273.