본문 바로가기
  • Home

Effect of the Brand Image of a City on the Theme of the City

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(7), pp.231-250
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim, Hong-bumm 1 김지숙 2

1세종대학교
2호주 멜번 Crown Towers

Accredited

ABSTRACT

This study examined the effects of the brand image of a city on the theme of the city. Based on a review of related literature, the hypothetical causal relationship between the city's brand image and theme was developed. Data were collected from 305 participants of COEX convention and exhibition participants who had been abroad within the last 3 years. Results of a factor analysis delineated five factors of city brand image(i.e. historical/cultural image, social/environmental image, active/dynamic image, convenience/ leisure image, and beauty image). It also delineated three factors of the theme of a city(i.e. uniqueness, symbolic, and story-telling). Results of regression analysis showed that among the five city brand images, historical and cultural image. was most likely to be associated with the storytelling theme for the city. Results of this study suggest that if a city develops a historical and cultural image based on long established histories of the city, it will be able to project a theme with full of stories into the memories of visitors.

Citation status

* References for papers published after 2022 are currently being built.