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Cultural Heritage Tourists' Experience Realms and Satisfaction between Users and Non-Users Cultural Tour Guides' Interpretation Service: Applications of Multi-Group Analysis and Latent Mean Analysis

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(7), pp.11-30
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Choi, Jeong-Ja 1

1동국대학교

Accredited

ABSTRACT

Drawing upon the four realms of the experience economy of Pine and Gilmore(1998), this study examined the structural relationships between cultural heritage tourists' experiences, their evaluation on the quality of experience, and overall satisfaction. It also explored the mean and path parameter differences between users and non-users of culture tour guides' interpretation service. Results of a structural equation model analysis indicated that the data support the relationships between the three latent factors. Results of latent mean analysis and multi group analysis also showed significant differences in the means and path coefficients of latent variables between the users and non-users of cultural tour guides interpretation service. Implications for cultural heritage marketers were also discussed.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.