@article{ART001580409},
author={김소영 and Cha Sukbin},
title={Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={7},
pages={367-382}
TY - JOUR
AU - 김소영
AU - Cha Sukbin
TI - Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 367
EP - 382
SN - 1226-0533
AB - Surveying 172 students majoring in airline service at three universities in Choongchung province, this study attempted to delineate the underlying dimensions of Mockup Room Servicescape(MRS) and to compare their perception of the importance of mockup room attributes and their satisfaction level. Factor analysis of 20 attributes identified four dimensions of mockup room attributes such as practice environment, practice facilities, layout, and class facilities. IPA indicated that schools should make every efforts to improve room structure, emergency equipments, diversity of service equipments, in-flight announcement facilities, and diverse types of class seats for passengers. The study concluded with the implications of the results and suggests some future research topics.
KW - Mock-up room;Servicescape;Importance-satisfaction analysis
DO -
UR -
ER -
김소영 and Cha Sukbin. (2011). Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department. Journal of Tourism Sciences, 35(7), 367-382.
김소영 and Cha Sukbin. 2011, "Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department", Journal of Tourism Sciences, vol.35, no.7 pp.367-382.
김소영, Cha Sukbin "Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department" Journal of Tourism Sciences 35.7 pp.367-382 (2011) : 367.
김소영, Cha Sukbin. Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department. 2011; 35(7), 367-382.
김소영 and Cha Sukbin. "Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department" Journal of Tourism Sciences 35, no.7 (2011) : 367-382.
김소영; Cha Sukbin. Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department. Journal of Tourism Sciences, 35(7), 367-382.
김소영; Cha Sukbin. Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department. Journal of Tourism Sciences. 2011; 35(7) 367-382.
김소영, Cha Sukbin. Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department. 2011; 35(7), 367-382.
김소영 and Cha Sukbin. "Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department" Journal of Tourism Sciences 35, no.7 (2011) : 367-382.
