본문 바로가기
  • Home

Importance-Satisfaction Analysis of Servicescape of Mock-up Room: A Case Study of University Students in Airline Service Department

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(7), pp.367-382
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김소영 1 Sukbin Cha 2

1세종대학교
2순천향대학교

Accredited

ABSTRACT

Surveying 172 students majoring in airline service at three universities in Choongchung province, this study attempted to delineate the underlying dimensions of Mockup Room Servicescape(MRS) and to compare their perception of the importance of mockup room attributes and their satisfaction level. Factor analysis of 20 attributes identified four dimensions of mockup room attributes such as practice environment, practice facilities, layout, and class facilities. IPA indicated that schools should make every efforts to improve room structure, emergency equipments, diversity of service equipments, in-flight announcement facilities, and diverse types of class seats for passengers. The study concluded with the implications of the results and suggests some future research topics.

Citation status

* References for papers published after 2023 are currently being built.