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@article{ART001580352},
author={Song, Hak Jun and Lee Choong-Ki and 김도영},
title={The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={7},
pages={189-209}

TY - JOUR
AU - Song, Hak Jun
AU - Lee Choong-Ki
AU - 김도영
TI - The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 189
EP - 209
SN - 1226-0533
AB - Based on the theory of planned behavior, this study tested the impact of package travellers' perception of Influenza A(H1N1) on their intention to postpone or cancel international trips. Data were conveniently collected from 570 package travellers, who participated in outbound travel program in Korea from January to February 2010. Results of a structural equation model analysis indicated that overall, the respondents' behavioral intention to postpone or cancel international travel were well explained by their level of perception on the Influenza A Results also showed that the respondents' behavioral intention on international travel was significantly influenced by their attitude and subjective norm on Influenza A. However, perceived behavior control on Influenza A was not found to have an impact on behavioral intention and actual behavior for international travel. Findings from this study suggest that the perception of Influenza is an important variable in explaining decision-making process of international tourists.
KW - Influenza A(H1N1);Extended theory of planned behavior;International travel;Decision-making process
DO -
UR -
ER -

Song, Hak Jun, Lee Choong-Ki and 김도영. (2011). The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists. Journal of Tourism Sciences, 35(7), 189-209.

Song, Hak Jun, Lee Choong-Ki and 김도영. 2011, "The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists", Journal of Tourism Sciences, vol.35, no.7 pp.189-209.

Song, Hak Jun, Lee Choong-Ki, 김도영 "The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists" Journal of Tourism Sciences 35.7 pp.189-209 (2011) : 189.

Song, Hak Jun, Lee Choong-Ki, 김도영. The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists. 2011; 35(7), 189-209.

Song, Hak Jun, Lee Choong-Ki and 김도영. "The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists" Journal of Tourism Sciences 35, no.7 (2011) : 189-209.

Song, Hak Jun; Lee Choong-Ki; 김도영. The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists. Journal of Tourism Sciences, 35(7), 189-209.

Song, Hak Jun; Lee Choong-Ki; 김도영. The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists. Journal of Tourism Sciences. 2011; 35(7) 189-209.

Song, Hak Jun, Lee Choong-Ki, 김도영. The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists. 2011; 35(7), 189-209.

Song, Hak Jun, Lee Choong-Ki and 김도영. "The Effect of the Perception of Influenza A(H1N1) on International Travel Decision-making Process of Group Tourists" Journal of Tourism Sciences 35, no.7 (2011) : 189-209.