Structural Relationships between Tour Interpretation, Cognition, Affection, Flow and Intention to Visit: Focused on visitors of Gyeongbokgung Palace and Changdeokgung Palace accompanied with tour interpreter (문화관광 해설이 인지, 감정, 몰입 및 문화유산 방문의도에 미치는 영향- 경복궁․창덕궁의 문화해설사 서비스 이용객을 중심으로 -)

kimjuyeon (김주연); 이민재; AHN KYUNGMO (안경모)

Structural Relationships between Tour Interpretation, Cognition, Affection, Flow and Intention to Visit: Focused on visitors of Gyeongbokgung Palace and Changdeokgung Palace accompanied with tour interpreter

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Journal of Tourism Sciences
Abbr : JTS
2011, 35(9), pp.361-381
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

kimjuyeon ¹, 이민재 ¹, AHN KYUNGMO ²

¹경희대학교
²경희대학교 관광대학원

Accredited

ABSTRACT

This study was to examine the relationship between visitors' perception of cultural tourism interpretation service, their cognitive and affective responses, experience of flow, and intention to visit. Based on a review of related literature, the service quality of cultural interpretation service was measure by five items which included interest, fidelity, education, effectiveness, communication. Data was collected from 236 Korean, Japanese, Chinese and other foreigners who visited the Gyeongbokgung Palace and Changdeokgung Palace with tour interpreters. Results of a structural equation model analysis indicated that perception on the interpretation service had significant positive effects on cognitive and affective response. Results also showed that visitors' cognitive response/affective response, and flow also made significant positive effects on visitors' intention to visit.

KEYWORDS

Culture tourism, Culture Interpreter, Tour interpretation, guided-tour, Cognitive and affective response

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Vol.45 No.8
Vol.45 No.7
Vol.45 No.6

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* References for papers published after 2023 are currently being built.

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