@article{ART001598908},
author={Si Joong KIm},
title={A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={9},
pages={383-400}
TY - JOUR
AU - Si Joong KIm
TI - A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 9
PB - The Tourism Sciences Society Of Korea
SP - 383
EP - 400
SN - 1226-0533
AB - Using the multidimensional scaling method, this study was to position Korea's top seven spas in terms of visitors' preference attributes. Based on a review of related literature, five different dimensions of spa preference attributes(e.g., quality of spa water, travel cost, spa facility) were employed for the multidimensional scaling. Data were collected from 283 visitors of the top seven spas on January 2011. Results showed that Deoksan Spa and Bugok Spa had similar image as a spa destination. In addition, Onyang, Asan, and Suanbo Spa also had similar image, while Yuseong spa had different image as spa destination from all the other spas. Results also showed that Suanbo Spa had competitiveness in terms of its cost as a spa destination, while Yuseong and Asan Spa had competitiveness in terms of its tourism environmental condition as a spa destination. However, in terms of the quality of hot spring only Suanbo Spa had competitiveness.
KW - Spa;Spa destination;Similarity;Positioning;Multidimensional scaling
DO -
UR -
ER -
Si Joong KIm. (2011). A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa. Journal of Tourism Sciences, 35(9), 383-400.
Si Joong KIm. 2011, "A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa", Journal of Tourism Sciences, vol.35, no.9 pp.383-400.
Si Joong KIm "A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa" Journal of Tourism Sciences 35.9 pp.383-400 (2011) : 383.
Si Joong KIm. A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa. 2011; 35(9), 383-400.
Si Joong KIm. "A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa" Journal of Tourism Sciences 35, no.9 (2011) : 383-400.
Si Joong KIm. A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa. Journal of Tourism Sciences, 35(9), 383-400.
Si Joong KIm. A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa. Journal of Tourism Sciences. 2011; 35(9) 383-400.
Si Joong KIm. A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa. 2011; 35(9), 383-400.
Si Joong KIm. "A Study on the Multidimensional Positioning for Spa Destination:Case of Korea's top rated seven Spa" Journal of Tourism Sciences 35, no.9 (2011) : 383-400.
