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A Study on Effect Relationship about Flow Experience Process of Adventure Tourism Continuer

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2012, 36(1), pp.179-199
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yoon, Seol-Min 1,  Tae-Hee Lee 2

1경희대학교 호텔관광대학
2경희대학교

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ABSTRACT

This study was conducted to examine the effect relationship among previously identified flow constructs (challenge, skill, focused attention, playfulness, positive affect, and time distortion) as they influence the perception and experience of adventure tourism activities. The results of the study elicited some implications: After examining relationship among the antecedent variables (challenge, skill, and focused attention), the relevant variables (playfulness) and the consequent variables (positive affect, and time distortion), most of relationships among constructs of flow experience demonstrated statistical significance. All attributes represented a positive correlation with the exception of only one construct; skill and playfulness. Additionally, playfulness was found to be a mediating variable to connect antecedent variables and consequent variables of flow experience. This outcome supports our findings that playfulness is academically the core variable in flow experience. Findings which also offer implications for tourism practitioners in the adventure tourism market.

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